Programmatic Operations

This role is for one of the Weekday's clients

Min Experience: 5 years

Location: Pune

JobType: full-time

We are seeking an experienced Programmatic Operations Specialist with 5–10 years of hands-on expertise in programmatic advertising, campaign management, and marketing automation tools. This role is ideal for a data-driven, detail-oriented professional who excels at building, optimizing, and scaling programmatic campaigns across diverse platforms—particularly DV360 and Adobe Campaign. You will play a key role in driving media efficiency, improving campaign outcomes, and aligning programmatic strategies with broader marketing and business goals.

Key Responsibilities

1. Programmatic Campaign Management

• Lead the end-to-end execution of programmatic campaigns, including planning, setup, trafficking, optimization, and reporting.
• Build, manage, and optimize campaigns in DV360, ensuring alignment with performance KPIs such as CTR, CPA, ROAS, and viewability.
• Troubleshoot campaign delivery issues, pacing discrepancies, tag implementation errors, and inventory-related challenges.
• Manage remarketing, audience segmentation, frequency controls, and bid strategies to maximize efficiency.

2. Media Planning & Strategy

• Collaborate with marketing, creative, and analytics teams to develop comprehensive programmatic media plans.
• Recommend the right mix of channels, targeting tactics, formats, and budgets based on campaign objectives.
• Conduct forecasting and scenario planning to guide investment decisions.
• Stay updated on programmatic trends, platforms, and best practices to continuously improve media strategies.

3. Adobe Campaign Management

• Work with Adobe Campaign to execute cross-channel marketing initiatives such as email, push, and automated journeys.
• Integrate programmatic efforts with Adobe workflows to create cohesive customer experiences.
• Ensure accurate audience ingestion, segmentation, and execution within Adobe Campaign.
• Collaborate with CRM and marketing automation teams to ensure consistency across touchpoints.

4. Operations & Process Excellence

• Maintain strong documentation across workflows, tagging structures, and campaign processes.
• Enhance operational efficiency by identifying gaps in processes and introducing automation, templates, or new tools.
• Ensure adherence to brand safety guidelines, privacy regulations, and measurement standards.
• Evaluate campaign performance data to identify trends, insights, and optimization opportunities.

5. Cross-Functional Collaboration

• Partner with internal teams—creative, content, analytics, CRM, and engineering—to deliver seamless execution.
• Coordinate with external vendors, SSPs, and tech partners to explore new capabilities and maintain platform hygiene.
• Provide guidance and mentoring to junior team members on programmatic best practices and platform functionalities.

Required Skills & Qualifications

• 5–10 years of experience in programmatic advertising, media planning, and campaign operations.
• Strong hands-on expertise in DV360 and experience in building and optimizing full-funnel campaigns.
• Deep understanding of programmatic ecosystems, including DSPs, SSPs, DMPs, audience targeting, and brand safety tools.
• Working knowledge of Adobe Campaign, including workflows, segmentation, and execution.
• Proven track record in analyzing campaign data and identifying actionable insights.
• Excellent communication, project management, and cross-team collaboration skills.
• Strong problem-solving mindset with the ability to manage multiple campaigns simultaneously.
• Familiarity with HTML tags, tracking pixels, Google Tag Manager, and third-party measurement tools is a plus.