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Public Relations Manager

icon building Company : Weekday Ai
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Public Relations Manager

This role is for one of Weekday’s clients
Min Experience: 3 years
Location: Mumbai

JobType: full-time

ob Title: PR Manager

The Role:

As our PR Manager, you will be instrumental in re-establishing and elevating our agency's positioning. You will develop and execute innovative PR strategies to promote the agency’s initiatives and positioning in the industry. This is a pivotal role within our brand refresh initiative, offering the chance to make a significant impact in a vibrant and forward-thinking environment.

Key Responsibilities:

  • Strategic PR Development & Execution: Develop and implement a comprehensive PR strategy that aligns with the agency positioning.
  • Thought Leadership & Content Creation:
    • Spearhead the creation of regular, insightful thought leadership pieces (articles, blog posts, white papers) that substantiate our agency positioning, offering a fresh, and at times edgy, perspective on current industry trends and challenges.
    • Proactively identify opportunities for the agency and its leadership to contribute expert commentary, articles, and insights to relevant industry publications and platforms.
  • Media & Influencer Relations:
    • Build and maintain strong relationships with key media contacts, journalists, bloggers, and influencers across relevant sectors and regions.
    • Proactively pitch stories, secure media coverage, and manage all media inquiries.
  • Brand Narrative & Messaging:
    • Champion agency narrative across all external communications.
    • Craft compelling press releases, media kits, and talking points for new campaigns, significant client wins, new hires, and other company milestones.
  • Digital PR & Social Media Amplification:
    • Collaborate with the marketing team to ensure PR activities are effectively amplified across our new website, LinkedIn, and Instagram channels.
    • Leverage digital PR tactics to enhance online visibility and engagement.
  • Reputation Management & Credibility Building:
    • Seek speaking engagement opportunities at relevant industry events and conferences.
  • Internal & Stakeholder Communication:
    • Ensure consistent messaging and collaborate with internal teams to leverage PR opportunities effectively.
    • Support communication efforts for client re-engagement and new business development.
  • Performance Monitoring & Reporting:
    • Monitor, analyze, and report on PR coverage, campaign performance, and impact on business objectives.
    • Use insights to refine strategies and improve effectiveness.

Qualifications & Experience:

  • Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
  • Minimum 5years of proven experience in a PR management role, ideally within an agency environment or a company undergoing significant brand transformation.
  • Demonstrable track record of developing and executing successful PR campaigns that drive brand awareness, thought leadership, and business growth.
  • Exceptional written and verbal communication skills, with a talent for storytelling and crafting compelling, persuasive narratives.
  • Strong media relations skills with an established network of contacts (or the proven ability to build them quickly).
  • Experience in leveraging digital PR and social media platforms (especially LinkedIn and Instagram) to achieve communication objectives.
  • Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously with a keen eye for detail.
  • Strategic thinker with a proactive, creative, and results-oriented mindset.

Desirable Attributes:

  • A genuine understanding of and enthusiasm for the agency’s positioning.
  • Comfortable working with a young, energetic, and dynamic team.
  • Ability to offer a fresh, innovative, and potentially "edgy" perspective while maintaining professionalism and brand integrity.
  • Experience in B2B PR and familiarity with the marketing/advertising agency landscape.
  • A proactive problem-solver with a "can-do" attitude.
Original job Public Relations Manager posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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