Public Relations Manager

This role is for one of Weekday’s clients
Min Experience: 3 years
Location: Mumbai

JobType: full-time

ob Title: PR Manager

The Role:

As our PR Manager, you will be instrumental in re-establishing and elevating our agency's positioning. You will develop and execute innovative PR strategies to promote the agency’s initiatives and positioning in the industry. This is a pivotal role within our brand refresh initiative, offering the chance to make a significant impact in a vibrant and forward-thinking environment.

Key Responsibilities:

• Strategic PR Development & Execution: Develop and implement a comprehensive PR strategy that aligns with the agency positioning.
• Thought Leadership & Content Creation:
• Spearhead the creation of regular, insightful thought leadership pieces (articles, blog posts, white papers) that substantiate our agency positioning, offering a fresh, and at times edgy, perspective on current industry trends and challenges.
• Proactively identify opportunities for the agency and its leadership to contribute expert commentary, articles, and insights to relevant industry publications and platforms.
• Media & Influencer Relations:
• Build and maintain strong relationships with key media contacts, journalists, bloggers, and influencers across relevant sectors and regions.
• Proactively pitch stories, secure media coverage, and manage all media inquiries.
• Brand Narrative & Messaging:
• Champion agency narrative across all external communications.
• Craft compelling press releases, media kits, and talking points for new campaigns, significant client wins, new hires, and other company milestones.
• Digital PR & Social Media Amplification:
• Collaborate with the marketing team to ensure PR activities are effectively amplified across our new website, LinkedIn, and Instagram channels.
• Leverage digital PR tactics to enhance online visibility and engagement.
• Reputation Management & Credibility Building:
• Seek speaking engagement opportunities at relevant industry events and conferences.
• Internal & Stakeholder Communication:
• Ensure consistent messaging and collaborate with internal teams to leverage PR opportunities effectively.
• Support communication efforts for client re-engagement and new business development.
• Performance Monitoring & Reporting:
• Monitor, analyze, and report on PR coverage, campaign performance, and impact on business objectives.
• Use insights to refine strategies and improve effectiveness.
  

Qualifications & Experience:

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• Minimum 5years of proven experience in a PR management role, ideally within an agency environment or a company undergoing significant brand transformation.
• Demonstrable track record of developing and executing successful PR campaigns that drive brand awareness, thought leadership, and business growth.
• Exceptional written and verbal communication skills, with a talent for storytelling and crafting compelling, persuasive narratives.
• Strong media relations skills with an established network of contacts (or the proven ability to build them quickly).
• Experience in leveraging digital PR and social media platforms (especially LinkedIn and Instagram) to achieve communication objectives.
• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously with a keen eye for detail.
• Strategic thinker with a proactive, creative, and results-oriented mindset.
  

Desirable Attributes:

• A genuine understanding of and enthusiasm for the agency’s positioning.
• Comfortable working with a young, energetic, and dynamic team.
• Ability to offer a fresh, innovative, and potentially "edgy" perspective while maintaining professionalism and brand integrity.
• Experience in B2B PR and familiarity with the marketing/advertising agency landscape.
• A proactive problem-solver with a "can-do" attitude.