We’re looking for someone to join our Marketplace team with hands-on experience in managing paid advertising across Quick Commerce platforms like Blinkit, Zepto, Swiggy Instamart, BigBasket Now, and similar ecosystems.
This role is focused on driving revenue growth, visibility, and profitability for multiple brands through structured, performance-led ad strategies.
Responsibilities
Lead and manage paid advertising across Quick Commerce platforms
Develop platform-specific strategies to increase revenue and category share
Handle end-to-end campaign management for multiple brands simultaneously
Optimize campaigns for ROAS, sales velocity, contribution margins, and profitability
Monitor and improve key metrics including CTR, CVR, CPC, ad-attributed sales, and organic uplift
Identify scaling opportunities through deep data analysis and smart budget allocation
Build structured launch frameworks for new SKUs to drive rapid discovery and ranking
Generate daily, weekly, and monthly performance reports with clear business insights
Stay updated on algorithm shifts, bidding models, and new ad formats, and implement cutting-edge strategies
Requirements
2-4 years of hands-on experience managing paid ads on Quick Commerce platforms / Marketplace platforms
Experience in a performance marketing agency setup will be a strong advantage
Proven ability to handle multiple accounts simultaneously
Strong understanding of retail math, contribution margins, and growth levers
High analytical ability and strong comfort with data (Excel proficiency required)
Detail-oriented with strong ownership mindset
Clear communication and stakeholder management skills
Strong performance-driven mindset with a hunger to scale results
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