Regional Manager - BESS (North & East)

Responsibilities & Key Deliverables

Business Development & Sales Growth

• Develop and execute regional business plans to achieve annual order booking, revenue, and profitability targets.


• Build a strong sales funnel and ensure conversion of qualified opportunities.


• Develop and execute regional market expansion strategies to increase Mahindra Powerol's footprint in the energy storage ecosystem.

• Develop and maintain relationships with CXOs, Plant Heads, Facility Managers, Procurement Teams, Sustainability Leaders, and Energy Managers.


• Identify opportunities within existing Mahindra Powerol customer accounts and installed base.


• Drive account penetration through coordinated engagement with regional dealers and channel partners.

• Leverage Mahindra Powerol's existing dealer and channel network to drive market penetration for BESS solutions across North & East India.


• Identify, onboard, develop, and manage channel partners capable of generating and executing BESS opportunities.


• Build BESS capability within the existing dealer ecosystem through structured training and engagement programs.


• Conduct regular product, application, and solution-selling training programs for dealers and channel partners.


• Jointly work with dealers to identify, nurture, and convert opportunities.

• Develop relationships with:




• Electrical Consultants


• Energy Consultants


• Solar EPC Companies


• Industrial EPC Contractors




• Create project referral and business-generation partnerships.


• Enhance market reach through ecosystem alliances and influencer networks

Solution Selling & Project Development

• Engage customers to understand energy consumption patterns, backup power requirements, cost challenges, and sustainability objectives.


• Work closely with application engineering and product teams to develop customized BESS solutions.


• Prepare and present techno-commercial proposals aligned with customer requirements.

• Monitor developments in:




• Energy storage technologies


• Commercial electricity tariffs


• Open access and captive power markets




• Track competitor activities, pricing trends, and market dynamics.


• Generate actionable market insights to support business strategy and product positioning.

• Lead and mentor regional business development and sales teams.


• Establish clear goals, KPIs, and territory plans.


• Build a high-performance culture focused on direct as well as channel-driven sales.

• Collaborate closely with Engineering, Product Management, Project Execution, Service, Finance, Supply Chain, and Marketing teams.


• Ensure smooth transition from sales to project execution.

• Maintain accurate opportunity pipelines and sales forecasts.


• Conduct monthly and quarterly business reviews.

Experience

• 8-12 years of experience in either:




• Battery Energy Storage Systems (BESS)


• Solar & Energy Storage


• Distributed Energy Solutions


• Energy Management Solutions

• Proven experience selling solutions to C&I and Institutional customers.


• Proven experience in channel sales, dealer management, or partner ecosystem development.


• Demonstrated success in building and scaling businesses through channel-led growth models.


• Strong network across industrial customers, consultants, EPCs, and channel partners in North & East India.


• Experience in consultative and solution-led selling.


• Proficiency in Microsoft Office tools.

Industry Preferred

• Battery Energy Storage Systems (BESS)

Qualifications

• Bachelor's Degree in Electrical Engineering, Electronics Engineering, Energy Engineering, or related disciplines.


• MBA (Marketing / Operations / Power Management) preferred.

General Requirements

Technical & Commercial

• Battery Energy Storage Systems (BESS)


• Energy Storage Applications


• Solar + Storage Solutions


• Power Systems Knowledge


• Techno-Commercial Proposal Development


• Contract Negotiation

Business & Leadership

• Strategic Business Development


• Key Account Management


• Channel Development & Dealer Management


• Solution Selling


• Team Leadership & People Development


• Stakeholder Management

Analytical

• Business Planning & Forecasting


• Market Intelligence


• Financial Acumen


• Opportunity Assessment


• Data-Driven Decision Making

Communication

• Executive-Level Customer Engagement


• Presentation & Influencing Skills


• Cross-Functional Collaboration


• Relationship Management


• Negotiation Skills

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