REGIONAL MARKETING MANAGER – ASIA (APAC)
Industry – Manufacturing
Location - Bengaluru (Bangalore) – India
Department - Marketing
Language Fluency – English (written & spoken), French is an added advantage
Additional Asian languages are a strong advantage: Chinese, Japanese, Korean, Vietnamese, Thai
Reports To - Global Marketing Director
Any Direct Reportees - Social Media & Website Content Manager Asia
About the Company - Global player in Prototype Manufacturing & Low-Volume Production in
plastic & metal materials for all industrial sectors such as automotive, aerospace, defense, space
& telecommunications, robotics, medical, energy, automotive, etc.
With multiple subsidiaries, production sites, R&D centers and sales offices across Europe and
Asia, the organisation is pursuing an ambitious international growth strategy driven by digital
marketing, local market penetration and brand authority.
Job Summary - Lead and coordinate all marketing and communication activities across Asian
markets (APAC including China, Japan, Korea, Southeast Asia, India and Oceania).
Your main mission is to:
- Deploy the global marketing strategy across Asia
- Strengthen brand visibility and industrial authority in regional markets
- Generate qualified B2B industrial leads
- Support local sales development and market penetration
In addition to strategic leadership, you will coordinate digital marketing, events, PR and
marketing communication initiatives across Asian markets.
Roles & Responsibilities –
Marketing Strategy & Regional Leadership
- Deploy and execute the global marketing and communication strategy across Asian Markets
- Supervise marketing activities across China, Japan, Korea, Vietnam, Singapore, Taiwan, India, Malaysia, Thailand, Australia and other APAC markets
- Ensure alignment between global marketing objectives and local execution
- Act as the main interface between Group management, Asian teams and external partners
- Manage cross-cultural communication and regional market adaptation
Asia Marketing Coordination
Coordinate marketing activities across Asian markets.
- Directly supervise the Social Media & Website Content Manager Asia, responsible for:
o SEO strategy and organic visibility
o Website content management
o Social media communication across Asian platforms
- Ensure alignment between SEO, website content and social media strategy and the overall marketing objectives. objectives.
- Define priorities, objectives and KPIs for digital marketing performance.
- Coordinate marketing initiatives with external partners and regional stakeholders.
Digital Acquisition & Performance Management
Supervise digital marketing performance across global and regional search ecosystems across
Asia.
- Coordinate and supervise SEA activities outsourced to external partners, including:
o Google Ads
o Bing Ads
o Baidu Ads (China)
o Naver Ads (Korea)
o Yahoo Japan Ads (Japan)
Responsibilities include:
- Coordination with external SEA agencies
- Monitoring campaign performance and ROI
- Defining regional acquisition priorities
- Ensuring alignment with overall marketing strategy
- Supervise SEO strategy and website optimization performed internally by the Social Media & Website Content Manager Asia, including search engines such as:
o Google
o Bing
o Baidu (China)
o Naver (Korea)
o Yahoo Japan
- Supervise the development of GEO (Generative Engine Optimization) initiatives
performed internally by the Social Media & Website Content Manager Asia, to improve the company’s visibility across AI-driven search and generative platforms, including:
o ChatGPT
o Gemini
o DeepSeek
o Other emerging AI search and generative discovery platforms
- Monitor and optimize digital acquisition performance through:
o Traffic generation
o Lead generation
o Conversion rates
o Campaign ROI
Content Strategy & Localization
- Work closely with the Social Media & Website Content Manager Asia to ensure SEO optimization and content performance across Asian markets
- Ensure adaptation of English industrial content produced in Europe for Asian markets
- Oversee translation and localization of content into Chinese, Japanese, Korean and Southeast Asian languages
- Maintain brand consistency and technical accuracy across all channels
Events, Trade Shows & Customer Marketing
- Supervise and coordinate marketing events across Asia.
- Organisation of trade shows in China, Japan, Korea, Singapore, Thailand, India and other regional markets
- Coordination of technical customer events at client facilities
- Organisation of Tech Days and partner events
- Integration of events into the lead generation strategy
- Analysis of event performance and return on investment
Public Relations & Media Visibility
- Develop the organisation’s industrial visibility across Asian media ecosystems.
- Build relationships with industrial and economic media across Asia
- Manage press releases and regional media communication
- Coordinate interviews and visibility in digital press and TV channels
- Support communication around major milestones such as:
o Investments
o New facilities
o New machines
o Exhibitions and trade shows
Email Marketing & Lead Generation
Manage regional email marketing initiatives supporting marketing campaigns and events.
- Creation and management of newsletters and marketing campaigns
- Invitations to trade shows and technical events
- Monitoring campaign performance (open rates, click rates and engagement)
- Contribution to lead nurturing strategies
Marketing Materials & Sales Support
- Support regional sales teams through marketing communication assets adapted to Asian Markets.
- Creation and localization of brochures and marketing materials
- Development of sales presentations and marketing visuals
- Ensuring brand consistency across regional communication assets
Client References & Case Studies
- Promote the organisation’s industrial achievements across Asian markets.
- Identification of relevant customer projects
- Development of case studies and success stories
- Collection of customer testimonials
- These materials may be used in:
o Marketing campaigns
o Media relations
o Social media communication
o Commercial presentations
Market Intelligence & Competitive Analysis
Monitor industrial and marketing trends across Asian markets.
- Track competitor marketing initiatives
- Monitor industry communication strategies
- Identify new marketing opportunities and partnerships
- Provide insights to strengthen the company’s regional positioning
Required Knowledge & Skills -
- Strong expertise in B2B marketing and international marketing strategy
- Experience in event marketing and trade shows
- Experience in public relations and media communication
- Knowledge of email marketing and lead generation campaigns
- Ability to develop case studies and marketing content
- Marketing partnership development
- Market intelligence and competitive analysis
- Graphic design and visual content creation
- Visual editing and marketing asset production
- Photo retouching and graphic design tools (Adobe Suite, Canva or similar)
- Strong leadership, organisation and project management skills
- Ability to coordinate international teams and external partner
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