Regional Marketing Manager-HO & SUPPORT-Marketing HO

Company : Kotak Mahindra Bank

Job Type : Full Time

Hyderabad, India

Job Description - Regional Marketing Manager-HO & SUPPORT-Marketing HO

Description

Key Expertise Required for BTL, Brand Visibility & Activation, Events, Lead Generation Drives, Reward & Recognition Events, Multiple Stake Holder Management

BTL / Lead Generation Engagements: Planning Marketing Activities for lead generation for Sales and Branch Banking Channel every month.

Tracking of Output: Tracking output of lead generation engagements done for Sales and Branch Banking Channel.

To align marketing initiatives with the overall region’s monthly business plan and execute marketing activation plan for the month for the region.

Vendor Relationship Management : To create new marketing vendors and manage the entire vendor billing and implementation of events using these vendors

Brand Visibility Initiatives: Complete visibility support - In & around Branches, Explore avenues especially Government Departments / Other Avenues for Brand Visibility. All subject to laid down norms of the organization and government bodies esp. Municipal Corporation

Corporate Salary / NRI Banking / Privy League / Asset Products: Executing lead generation activities for the said channels to help teams generate more leads and subsequent conversions.

MIS Reporting: Monthly marketing reports to be shared on timely bases on the Marketing Jobs undertaken

Small to Mid to Large Scale Events for Existing Customers / Prospects & Reward & Recognition Programs for Employees : Design and execution of such events and results tracking

Strategic Alliances / Cross Promotion – To identify alliance partners and get discount offers and barter alliances for customers / prospects

Merchandise Solutions for all HO and Regional product campaigns: Identify merchandise and respective vendors and make merchandise according to the business plan and track conversions

Managing / Planning for the New Branch Launch. Planning for Pre-Launch engagements (LG + Brand Visibility) campaign & activation. Executing the main branch launch ceremony and supporting teams post the launch as well.

Branch & ATM hygiene check visits

Creative development process All creative development to be done as per brand guidelines and all regional creative’s approvals to be taken from branding team

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Regional Marketing Manager-HO & SUPPORT-Marketing HO

Job Description - Regional Marketing Manager-HO & SUPPORT-Marketing HO

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