Regional Sales Manager

The Company

Our client is a leading multinational company specializing in premium consumer goods, with a strong focus on the pet nutrition sector. With over a century of heritage, the company operates across Asia, North America, and Europe, and is known for its high-quality, innovative, and trusted product lines.

In Asia, the company manages its own manufacturing and supply chain operations, ensuring full control over quality and consistency. They work closely with regional distributors, retailers, and channel partners to deliver their products to market. The organization is currently expanding its footprint in India as part of a broader regional growth strategy.

The company culture emphasizes collaboration, agility, and entrepreneurship, while staying deeply committed to product excellence and customer satisfaction. Teams are lean, cross-functional, and empowered to make decisions and drive market impact with speed and accountability.

Overview of the Role

Our client is looking for an experienced and performance-driven Regional Sales Manager (RSM) to oversee and grow our client's pet food business in a designated region of India. The RSM will lead a regional sales team, manage distributor networks, and develop strategic relationships with pet shops, retailers, distributors, and key accounts to drive sustainable revenue and brand visibility.

Principal Roles and Responsibilities

• Develop and execute sales strategies aligned with company goals including sales forecasting, budgeting, and new business development.
• Lead, coach, and manage the regional sales team to achieve targets. Drive performance reviews, skill development, and motivation.
• Build strong relationships with key accounts, retailers, and distributors. Ensure customer satisfaction and identify growth opportunities.
• Analyses sales data, competitor activity, and market trends. Share insights and regular reports with senior management.
• Coordinate workflow with Marketing and Supply Chain teams. Participate in promotional activities such as events and exhibitions.
• Conduct regular market visits to monitor territory coverage, product visibility, pricing, and competitor activity.
• Represent the brand at industry events, trade fairs, and customer engagement forums.

• Bachelor’s degree in business, Veterinary Sciences, Animal Nutrition, or related fields. MBA is preferred.
• Minimum 7–10 years of sales experience, with at least 3 years as RSM leadership role in pet food industry.
• Strong understanding of pet food distribution, customer behavior, and retail dynamics in India.
• Existing relationships within the pet care industry will be an advantage.
• Ability to work independently, handle a multi-state team, and travel extensively within the region.
• Proficient in using MS Office, CRM tools, and data analytics platforms.

Terms and Conditions

• This is a full-time position.
• Candidate must be able to regularly commute to office when being asked.
• Candidate must be able to travel both within the regions when being asked.
• Candidate must be able to write and communicate in English and submit reports in a timely manner.

Key Competences

• Leadership and Team Development
• Channel and Key Account Management
• Customer Relationship Building
• Market and Competitor Analysis
• Sales Forecasting and Reporting
• Negotiation and Influencing Skills