Regional Sales Manager - General Trade

About Olam Agri

Olam Agri supplies food, feed and fibre to meet rising demand and a shift to protein-based diets, particularly in Asian and African countries. Headquartered in Singapore and present on all continents, our value chains include farming, processing and distribution operations, as well as a sourcing network of an estimated 2.5 million farmers. Our teams have built leadership positions in many Olam Agri businesses, including rice, flour, animal feed, sesame, cotton, wood, and more. As a purpose-driven company, we aim to contribute positively to the prosperity and well-being of people along our supply chains, the protection and regeneration of our natural resource base, and the fight against climate change.

Job Description

As a Regional Sales Manager (RSM), you will be responsible for driving sales, overseeing collections, acquiring new customers, developing markets, and managing stock within your designated region. You will play a crucial role in achieving revenue targets, expanding our customer base, and ensuring the efficient distribution of products. The position requires strong leadership skills, excellent sales acumen, and a strategic approach to market development.

Responsibilities

1. Sales Management

• Develop and implement sales strategies to achieve or exceed sales targets within the assigned region.
• Monitor sales performance, analyze trends, and identify opportunities for improvement.
• Provide guidance and support to the sales team, setting clear sales objectives and motivating them to achieve outstanding results.
• Collaborate with key accounts and distributors to strengthen relationships and drive business growth.

2. Market Development

• Assess market trends, customer needs, and competitor activities to identify untapped opportunities and potential threats.
• Develop market entry strategies for new product launches or expansion into new territories.
• Collaborate with the marketing team to design and execute promotional campaigns to increase brand awareness and market share.

3. New Customer Acquisition

• Identify potential customers and explore opportunities to expand the customer base in the region.
• Develop and maintain a network of contacts to generate new business leads.
• Conduct market research and competitor analysis to identify unique selling propositions for attracting new customers.

4. Stock Management

• Monitor stock levels and coordinate with the supply chain team to ensure adequate inventory at all times.
• Forecast demand and plan stock allocation to meet sales requirements while minimizing excess inventory.
• Address stock-related issues, such as stockouts or overstock situations, to maintain optimal stock levels.

5. Collection

• Oversee the collection process to ensure timely payment from customers.
• Work closely with the finance department to resolve any outstanding payment issues.
• Implement strategies to minimize overdue accounts and improve collection efficiency.

Requirements

• Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
• Proven experience in sales and marketing, preferably in a managerial or supervisory capacity.
• Strong leadership skills with the ability to motivate and guide a sales team.
• Excellent communication, negotiation, and interpersonal skills.
• In-depth knowledge of the industry, market trends, and customer behavior.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Results-oriented, driven, and capable of working in a fast-paced environment.
• Ability to travel within the assigned region as required.