Regional Strategic Marketing Manager, Beauty & Home, IMEA

This high visibility leader will develop and drive the execution of the regional marketing strategy for Beauty & Home– a dynamic, innovative and consumer focused business.

The Regional Marketing Manager will be responsible for developing & executing the regional growth strategy for Beauty and Home aligned with the global strategy for each market segment:

• Establish a strong connection/relationship with the Global Beauty & Home business, marketing and technical teams, and align the global and regional strategies that have been developed to date.


• Help coordinating and executing voice of the customer interviews and pipeline previews to strategic customers


• Identify gaps in the regional portfolio and activate regional innovation initiatives that will help winning on the market place


• In conjunction with Global Beauty & Home Strategic Marketing team, refine the strategic plan for the region. Work closely with the global and regional stakeholders to ensure alignment and seamless execution.


• Provide leadership to regional sales, marketing, and technical teams to execute key growth initiatives & projects


• Report on a monthly basis on KPIs for the regional strategic initiatives and new product sales in the region.


• Develop a comprehensive understanding of current market trends leading to product positioning and value propositions we can offer to drive profitable business growth.


• Interface across functions to facilitate and lead business initiatives that result in differentiating Lubrizol as a supplier in the Beauty and Home


• Coordinate with Promotional Marketing team to assure well planned execution and activation at regional level of the planned initiatives

Essential Job Functions 

As Regional Strategic Marketing Manager, you will:

• Develop and implement the regional marketing strategy with a sense of urgency to achieve our desired target market position. Align the regional strategy with the global LLS strategy, working closely with the Global Strategic Marketing team.


• Develop a solid understanding of unmet needs in the regional market for each of the segments, uncovering market-specific product gaps and customer needs to help influence the global innovation roadmap.


• Track regional trends and consumer preferences to build a complete understanding of the regional brands’ ecosystem and potential value creation initiatives that can be activated.

• Identify new product/formula/concept development and innovation needs and manage the appropriate innovation projects in the region, following corporate processes such as Stage & Gate


• Drive new business development and position Lubrizol as a differentiated and leading supplier in focused sectors. Develop growth plans by connecting customer needs with Lubrizol core technologies.


• Propose and implement new applications for existing portfolio based on regional consumer insights


• Partner with Regional Applications team and Sales team to ensure quality pipeline and execution of regional projects throughout the entire process


• Keep close contact with the industry, stay abreast of trends, maintain critical external relationships


• Collaborate with Product Management team on regional launch price strategy to ensure financial and growth targets are achieved


• Lead regional new product/concepts launches by defining and executing direction on positioning, pricing and placement to ensure market acceptance.


• Direct, support and/or develop promotional activities, sales tools, advertising, customer presentations, trade shows and conferences.


• Plan, execute and oversee regional digital marketing, including marketing database, email, and display advertising campaigns, being responsible for the regional lead management process.

• Measure and report performance of marketing campaigns and assess against goals (ROI and KPIs).

Skills, Qualifications, Experience, Special Physical Requirements:

• Bachelor’s degree in business, chemistry or pharmaceutical.


• 10 years of marketing and/or business development experience either at B2B and/or B2C companies


• Experience in the personal care industry.


• Demonstrated ability to work in a matrix, multi-national organization.


• Commercial development acumen including value chain analysis, customer needs analysis, value proposition.


• Creative marketing skills/capabilities


• Excellent verbal and written communication skills.


• Demonstrated leadership and team facilitating skills in a cross-functional environment.


• Strong leadership and interpersonal skills in order to drive results through cross functional environments.


• Expected travel approximately 30%.


• MBA with marketing focus or PhD in related subjects are considered a plus.

Success Competencies:

•Decision Making

•Results Orientation

•Strategic Thinking

•Talent Enhancement

•Adaptability

•Establishing Trust

•Financial Acumen