AGM - Performance Marketing

This role is for one of the Weekday's clients

Salary range: Rs 3000000 - Rs 4500000 (ie INR 30-45 LPA)

Min Experience: 8 years

JobType: full-time

The AGM – Performance Marketing will lead the strategy, execution, and optimization of performance-driven marketing initiatives across leading eCommerce platforms. This role requires a data-oriented leader who can scale revenue efficiently through analytical rigor, experimentation, and cross-functional collaboration.

The role includes managing end-to-end performance marketing outcomes while guiding a marketing executive responsible for reporting and campaign execution.

Key Responsibilities

Strategic Leadership (Critical)

• Define and execute comprehensive performance marketing strategies aligned with business growth objectives
• Establish key performance indicators (KPIs), performance benchmarks, and success metrics across campaigns
• Lead go-to-market planning and execution for new product launches
• Drive scale-up strategies for premium and high-AOV product portfolios

Campaign Management

• Own and optimize paid marketing campaigns across major eCommerce and quick-commerce platforms including Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, Jio, and similar channels
• Ensure campaigns are executed in alignment with brand guidelines and overall marketing objectives

Data Analysis & Reporting (Critical)

• Analyze campaign performance data to uncover trends, insights, and optimization opportunities
• Deliver regular performance reports to senior leadership, highlighting ROI, efficiency metrics, and growth drivers
• Use insights to influence budget allocation, targeting strategies, and campaign structures

Budget Ownership (Critical)

• Plan, allocate, and manage marketing budgets to maximize return on investment
• Track spends closely and ensure adherence to approved budgets while driving performance efficiency

Optimization & Experimentation (Critical)

• Continuously test and optimize campaigns using A/B testing, audience segmentation, and funnel analysis
• Implement data-backed changes to improve conversion rates and reduce customer acquisition costs (CAC)

Cross-Functional Collaboration

• Partner with creative and content teams to develop high-impact ad creatives and messaging
• Coordinate with SEO, social media, and CRM teams to ensure integrated and consistent campaign execution

Market Intelligence

• Stay updated on digital marketing trends, platform innovations, and evolving best practices
• Conduct competitive and category analysis to identify growth opportunities and emerging threats

Education & Qualifications

• Graduate or Postgraduate degree in Management
• MBA in Marketing preferred

Key Skills & Competencies

• Strong hands-on knowledge of Amazon Ads / Platform Intelligence
• Deep understanding of Search Ads, Display Ads, and Product Listing Ads (PLA) across eCommerce portals
• Excellent analytical and problem-solving skills
• Advanced proficiency in Excel for data analysis and reporting
• Strong written and verbal communication skills
• Ability to manage multiple priorities and deliver against tight timelines

Core Skills

Performance Marketing · eCommerce · D2C · Campaign Optimization · Budget Management · Data Analysis · Amazon Ads · Excel · A/B Testing · Growth Strategy