Copywriter for a Co-working brand

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Experience: 3+ yrs

Location: Remote (India)

Job Type: Full-time

We are looking for a strategic and creative Content Strategist to lead content planning, storytelling, and thought leadership initiatives across digital platforms. This role is ideal for someone who can combine business insights with compelling content to strengthen brand presence, drive audience engagement, and position leadership voices effectively.

As a Content Strategist, you will own the end-to-end content lifecycle, from monthly planning and content calendar management to copywriting, platform optimization, and execution. Working closely with creative, marketing, and leadership teams, you will create impactful content that aligns with business objectives while building a strong digital presence across professional and social media platforms.

Key Responsibilities

• Develop and manage monthly content calendars aligned with marketing goals and business priorities.
• Create content strategies, content pillars, and storytelling frameworks to strengthen brand positioning.
• Plan, write, and manage engaging content for LinkedIn, Instagram, X (Twitter), YouTube, and other digital platforms.
• Lead founder-focused content and thought leadership initiatives that enhance executive visibility and industry influence.
• Research industry trends, emerging topics, and audience insights to identify high-impact content opportunities.
• Write compelling platform-specific copy, captions, articles, and business narratives tailored to different audiences.
• Collaborate with designers and creative teams to transform content concepts into visually engaging digital assets.
• Recommend content formats and channel-specific strategies to maximize reach, engagement, and brand awareness.
• Monitor content performance and continuously optimize strategies based on audience engagement and business objectives.
• Maintain consistent brand messaging while managing multiple content initiatives and project timelines.

What Makes You a Great Fit

• 3+ years of experience in Content Strategy, Content Marketing, Copywriting, or Social Media Content within B2B environments.
• Strong expertise in content planning, editorial calendar management, and business storytelling.
• Proven experience creating founder-led content and executive thought leadership initiatives.
• Excellent understanding of LinkedIn content strategy and professional audience engagement.
• Strong writing, editing, and communication skills with the ability to simplify complex business topics into engaging content.
• Experience collaborating with creative teams to develop high-quality digital campaigns and branded content.
• Strong research, analytical, and stakeholder management skills with a strategic mindset.
• Ability to independently manage multiple content initiatives while maintaining quality and consistency.
• Experience working with industries such as commercial real estate, co-working, workplace solutions, enterprise services, hospitality, architecture, infrastructure, or other B2B sectors is an advantage.
• Familiarity with short-form video content, digital marketing trends, and multi-platform content optimization is a plus.