DTC Retention & Email Marketing Specialist

About Inspiriko

We create award-winning, science-backed supplements for women's hormonal and intimate health. With 100K+ loyal customers, a 4.9★ Amazon rating, and 30+ industry awards, we're scaling from 7 to 8 figures across UK, EU, and US marketplaces.

About the Role: DTC Retention & Email Marketing Specialist

Shopify + Klaviyo | Subscription-First | In-House

We are a mid 7-figure brand, currently driven primarily by Amazon. Our DTC channel is early (~£100K) and we are now building it properly. We are not hiring someone to “manage emails.”

We are hiring someone to build and scale the retention engine that turns DTC into a serious revenue channel. This role is for an operator who has already done this inside a 7+ figure Shopify subscription-first brand.

Your Scorecard (You Own These)

• Email revenue
• Subscriber repeat revenue
• Email + SMS list growth
• Subscriber sign-up rate
• Churn % (subscription retention)
• % of DTC revenue driven by retention

If those numbers don’t excite you, this isn’t the role.

What You’ll Do

Build the Lifecycle Machine

• Architect and own all Klaviyo flows (welcome, abandon, post-purchase, upsell, winback, churn)
• Create and manage campaign calendar
• Build advanced segmentation and cohort logic
• Run structured A/B testing across offers, messaging and timing
• Turn email into a major % of DTC revenue

Own Subscription Retention (Loop)

• Build and optimise cancel/exit flows
• Implement save offers, pauses, swaps, frequency changes
• Reduce churn through data-driven interventions
• Improve subscriber onboarding and retention cohorts
• Increase subscription sign-up rate across PDP and cart

Grow the List & Conversion

• Optimise popups, forms, and subscription-first offers
• Improve visitor → subscriber CVR
• Increase subscription uptake on PDP and cart
• Partner with acquisition to maximise LTV, not just cheap opt-ins

Shopify Ecosystem Ownership

• QA tracking between Shopify, Klaviyo, and Loop
• Onboard retention-driving apps
• Ensure clean event tracking and data integrity
• Run fast A/B tests across lifecycle and subscription UX

Execute

• Light theme edits
• Build effective email creative
• Move fast without waiting on a team of five

You Are

• Proven experience working for a 7+ figure Shopify subscription brand, delivering similar results
• Deep in Klaviyo (advanced segmentation + flow logic)
• Comfortable owning revenue numbers
• Commercially sharp (you understand margin and LTV)
• Strong with subscription platforms (Loop preferred)
• Fast, autonomous, accountable
• Builder mindset — not a caretaker

What Winning Looks Like (12 Months)

• Email driving 30%+ of DTC revenue
• Meaningful reduction in churn
• Growing active subscriber base
• Subscriber repeat purchase revenue reaches 60% of total revenue every month
• DTC retention engine fully built and compounding

Non-Negotiables

Do NOT apply if:

• You are part of an agency
• You cannot commit 20 hours per week
• You manage multiple active clients that divide your focus
• You are looking for side-income rather than ownership
• You have not worked inside a 7+ figure Shopify subscription-first brand

We want focus, speed and accountability — not divided attention.

Compensation

• Competitive base salary (To be discussed)
• 20 hours per week (minimum commitment)
• Quarterly performance bonus
• Clear path to full-time role within 6 months (with expanded responsibilities and compensation adjustment)

Compensation will depend on:

• Proven results in 7+ figure Shopify subscription brands
• Depth of Klaviyo + subscription performance improvement experience
• Ability to own revenue outcomes