General Manager - Sales and Marketing

This role is for one of the Weekday's clients

We are seeking a dynamic and experienced General Manager – Sales & Marketing to lead the Probiotics & Nutraceuticals business. This role demands a strategic leader capable of driving revenue growth, spearheading market expansion, and building a high-performing sales and marketing team. The position combines strategic planning, business development, and cross-functional collaboration, with significant travel and customer engagement responsibilities.

Position Details

• Designation: General Manager – Sales & Marketing
• Department: Sales & Marketing
• Location: West India
• Reporting To: Head – Marketing & Sales
• Nature of Work: Full-time leadership role focused on strategy, execution, and team management with extensive travel
• Compensation: Best in the Industry
• No. of Vacancies: 1
• Education: Postgraduate degree in Microbiology, Biotechnology, Pharmacy, or related life sciences; Management qualification (preferably in Marketing) desirable
• Experience: 15–20 years in B2B sales of medium to large pharmaceutical or nutraceutical products, with a proven record of leading teams and achieving business growth
• Industry Preference: Pharmaceuticals | Nutraceuticals | Probiotics | Health Supplements | FMCG | Science-based Wellness Products
• Career Growth: Opportunity to advance into senior leadership roles in Marketing, Sales, or General Management, with scope to shape business strategy and lead cross-functional initiatives

Key Responsibilities

Sales Strategy & Market Growth

• Formulate and execute sales strategies to achieve revenue and profitability targets.
• Identify new business opportunities, drive market expansion, and enhance brand presence across regions.

Team Leadership & Development

• Lead, inspire, and mentor the sales and marketing teams to deliver performance excellence.
• Build capability through coaching, training, and structured performance management.

Client & Partner Relationship Management

• Develop and maintain strong, long-term relationships with key clients, partners, and industry stakeholders.
• Gather and act on market and customer feedback to refine business strategies.

Marketing & Brand Management

• Oversee brand positioning, promotional campaigns, and marketing communications.
• Align marketing initiatives with business goals to strengthen the brand’s presence and reputation.

Market Intelligence & Competitor Analysis

• Monitor market trends, competitive activities, and regulatory developments.
• Use data-driven insights to anticipate challenges and identify emerging opportunities.

Ideal Candidate Profile

• A scientifically grounded leader with postgraduate education in life sciences and management expertise.
• 15–20 years of proven success in B2B sales within the Pharmaceuticals, Nutraceuticals, or Health Supplements domain.
• Demonstrated ability to lead teams, develop markets, and drive sustainable revenue growth.
• Deep understanding of science-based wellness products and customer-driven innovation.
• Strong analytical, communication, and interpersonal skills with a hands-on leadership style.