We’re helping our client find an Influencer Manager to execute and scale a creator and influencer program across TikTok, Instagram, YouTube, and other emerging platforms. In this role, you will manage day-to-day creator execution, outreach, and relationships while ensuring campaigns run smoothly, consistently, and authentically within fandom and creator-driven culture.
This is a hands-on, execution-focused role centered on sourcing creators, managing campaigns, and maintaining strong long-term relationships. Strategy, creative direction, and narrative will be led by the Brand team; your role is to keep the influencer engine running smoothly and reliably.
Responsibilities:
Creator Sourcing & Outreach
Identify and source creators aligned with the brand and audience
Conduct outbound outreach for gifted, affiliate, and paid partnerships
Build and maintain a strong, organized creator pipeline
Campaign & Relationship Management
Manage day-to-day communication with creators
Coordinate briefs, timelines, deliverables, and approvals
Ensure content is delivered on time and meets expectations
Build long-term relationships with high-performing creators
Program Execution
Support gifting, seeding, and ambassador-style programs
Track creator participation, content delivery, and usage rights
Maintain creator databases, trackers, and campaign documentation
Performance Tracking & Support
Track basic performance metrics such as engagement and content usage
Share summaries and learnings with the Brand team
Help identify creators to deepen, scale, or pause partnerships with
Cross-Functional Coordination
Partner closely with Brand, Social, and Growth teams
Support launches and campaigns by aligning creator timelines with broader plans
Must-Have:
3–5+ years of experience in influencer marketing, partnerships, or creator management (eCommerce or consumer brand experience preferred).
Strong understanding of TikTok Shop, Amazon Creator programs, and social commerce trends.
Skilled in outreach, contract management, and relationship management with creators and agencies.
Proficient in influencer management or affiliate tools (e.g., GRIN, Aspire, Collabstr, Shopify Collabs).
Analytical mindset with experience tracking performance data (CTR, ROAS, CPA, etc.).
Excellent communication skills and ability to manage multiple campaigns simultaneously.
Are extremely organized and comfortable managing many moving pieces
Nice-to-Have:
Experience managing creators on TikTok Shop and integrating performance data into dashboards.
Experience coordinating influencer seeding programs and micro-influencer activations at scale.
Strong creative instincts and understanding of platform-native content trends.
Are genuinely obsessed with romantasy and fantasy books, BookTok, and Bookstagram
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