Marketing Automation Specialist (Lifecycle)

This role is for one of the Weekday's clients

Min Experience: 5 years

Location: Pan india

JobType: full-time

We are seeking an experienced Lifecycle Marketing Automation Specialist to lead the planning, execution, and optimization of automated, data-driven customer engagement journeys across digital channels. This role requires strong expertise in marketing automation platforms, a deep understanding of customer lifecycle strategies, and the ability to deliver personalized campaign experiences that drive measurable business outcomes.

Experience

5–8 years of experience in Salesforce Marketing Cloud and digital campaign operations.

What You’ll Do

• Design, build, and manage automated marketing workflows and customer journeys across digital touchpoints.
• Develop and execute targeted communication programs using segmentation, personalization, and dynamic content logic.
• Build responsive and well-structured email campaigns using HTML/CSS, ensuring cross-device compatibility.
• Collaborate with cross-functional teams including marketing, product, and analytics to enhance campaign performance and audience strategy.
• Monitor campaign performance metrics, conduct A/B tests, and implement optimization strategies for continuous improvement.
• Work with marketing data models and advanced logic to improve targeting, audience insights, and lifecycle engagement.
• Maintain campaign documentation, workflows, and quality assurance standards.

What You’ll Bring

• 5–8 years of experience in marketing automation and digital campaign operations.
• Hands-on experience with enterprise automation and journey-building tools.
• Strong proficiency with personalization techniques and scripting languages (e.g., AMPScript or similar).
• Capability to build custom email layouts and components using HTML and CSS.
• Solid understanding of segmentation, customer lifecycle management, and performance analytics.
• Ability to collaborate effectively across teams and communicate data-backed recommendations confidently.

Core Skills

Marketing Automation • Customer Journeys • Email Campaigns • Personalization • AMPScript • HTML/CSS • Data Extensions & Segmentation • Journey Optimization • A/B Testing • Lifecycle Engagement • Campaign Analytics