Marketing Manager

This role is for one of the Weekday's clients

Salary range: Rs 2500000 - Rs 4500000 (ie INR 25 - 45 LPA)

Min Experience: 10 years

JobType: full-time

The Senior Manager – Ecommerce Marketing will be responsible for driving growth through strategic planning, execution, and optimization of performance marketing initiatives across leading ecommerce and quick-commerce platforms. This role requires a strong blend of strategic thinking, data-driven decision-making, and hands-on campaign leadership. The position will also manage and guide a marketing executive supporting reporting and campaign execution.

Key Responsibilities

Strategy Development (Critical)

• Develop and execute comprehensive ecommerce and performance marketing strategies aligned with overall business objectives.
• Define key performance indicators (KPIs), establish benchmarks, and set clear performance targets for campaigns.
• Plan and execute go-to-market strategies for new product launches across ecommerce platforms.
• Drive growth initiatives for premium and higher AOV products through focused scaling strategies.

Campaign Management

• Plan, manage, and optimize paid marketing campaigns across ecommerce and quick-commerce platforms such as Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, Jio, and similar channels.
• Ensure all campaigns are consistent with brand positioning, messaging, and marketing guidelines.
• Continuously test, optimize, and refine campaign structures to improve conversion rates and efficiency.

Data Analysis & Reporting (Critical)

• Analyze campaign performance data to identify trends, insights, and optimization opportunities.
• Track key metrics including ROAS, CAC, conversion rates, and revenue contribution.
• Prepare and present regular performance reports and actionable insights to senior leadership.

Budget Management (Critical)

• Own and manage ecommerce marketing budgets to maximize return on investment.
• Monitor spends closely and ensure campaigns are delivered within approved budgets.
• Optimize channel-wise and product-wise budget allocation based on performance.

Collaboration & Stakeholder Management

• Work closely with creative and content teams to develop high-performing ad creatives and compelling messaging.
• Collaborate with other marketing functions such as brand, SEO, social media, and CRM to ensure integrated and cohesive campaign execution.
• Guide and mentor the reporting executive to ensure effective execution and reporting discipline.

Skills

• Ecommerce & Quick-Commerce Marketing
• Performance & Growth Marketing
• Brand Marketing
• Data Analysis & ROI Optimization
• Budget & Stakeholder Management