National Marketing Head

This role is for one of the Weekday's clients

Min Experience: 12 years

Location: India

JobType: full-time

We are seeking a seasoned and strategic National Marketing Head to lead and drive the company’s marketing vision across India. This leadership role demands a dynamic professional with deep expertise in ATL, BTL activations, digital marketing, and rural marketing. The ideal candidate will be responsible for building integrated marketing strategies that enhance brand visibility, accelerate customer acquisition, and drive revenue growth across urban and rural markets.

Key Responsibilities:

• Develop and execute a comprehensive national marketing strategy aligned with business objectives, ensuring a strong and consistent brand presence across all channels.
• Lead and manage large-scale ATL campaigns including television, print, radio, and outdoor advertising to build brand awareness and recall.
• Conceptualize and implement impactful BTL activations, events, and on-ground campaigns to drive customer engagement, lead generation, and conversions.
• Drive the company’s digital marketing initiatives including performance marketing, social media, SEO/SEM, content strategy, and marketing automation to maximize ROI and digital reach.
• Design and execute innovative rural marketing strategies, leveraging deep market insights to expand penetration in tier 2, tier 3, and rural markets.
• Analyze consumer behavior, market trends, and competitor activities to identify growth opportunities and optimize marketing strategies.
• Collaborate cross-functionally with sales, product, and regional teams to ensure seamless execution of marketing initiatives.
• Manage and optimize marketing budgets effectively, ensuring high impact and cost efficiency across campaigns.
• Build, mentor, and lead a high-performing marketing team, fostering innovation, accountability, and continuous improvement.
• Track, measure, and report campaign performance using data-driven insights to refine strategies and improve effectiveness.

Key Skills & Competencies:

• Strong expertise in ATL & BTL marketing strategies with a proven track record of executing high-impact campaigns at a national level.
• In-depth understanding of digital marketing ecosystems, including paid media, analytics tools, CRM platforms, and customer journey optimization.
• Demonstrated success in rural and mass-market marketing, with the ability to tailor campaigns to diverse demographics and geographies.
• Strategic thinker with strong analytical skills and a data-driven approach to decision-making.
• Excellent leadership and team management capabilities with experience handling large, cross-functional teams.
• Strong communication, stakeholder management, and negotiation skills.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 12–25 years of progressive experience in marketing, with significant exposure to national-level campaign management.