Optimization Specialist

This role is for one of the Weekday's clients

Min Experience: 8 years

Location: Remote (India)

JobType: full-time

We are seeking an experienced Optimization Specialist to lead, design, and implement data-driven experimentation and personalization initiatives that enhance user experience, drive conversion, and improve overall business performance. The ideal candidate will have hands-on expertise in Adobe Target, Optimizely, and Adobe Analytics, along with a proven track record of owning experimentation roadmaps, delivering impactful insights, and collaborating with multi-functional teams to drive measurable results. This role offers the opportunity to significantly influence digital strategy, improve customer engagement, and increase revenue through methodical testing and optimization.

Key Responsibilities

• Own the end-to-end experimentation lifecycle including test hypothesis creation, test design, audience segmentation, development coordination, QA, execution, and post-test analysis.
• Build and manage experimentation roadmaps in collaboration with Product, Design, Engineering, Marketing, and Business stakeholders to prioritize tests based on impact and feasibility.
• Use Adobe Target and Optimizely to create A/B, multivariate, and personalized experience tests across web and mobile digital properties.
• Utilize Adobe Analytics and other analytical tools to gather data, build insights, analyze test performance, measure KPIs, and recommend next steps.
• Identify optimization opportunities through quantitative data analysis, UX research, customer behavior insights, funnel analysis, and heatmaps or session replay tools.
• Create clear and compelling test results reports and present insights to leadership with recommended actions to maximize conversion and business outcomes.
• Partner with design and content teams to develop test variations that align with brand standards and customer expectations.
• Collaborate with engineering and frontend development teams to troubleshoot issues, ensure test accuracy, and maintain experimentation quality standards.
• Continuously monitor performance metrics, trends, and market benchmarks to inform iterative testing strategies.
• Advocate for a culture of experimentation across the organization and mentor stakeholders on optimization methodology, best practices, and frameworks such as statistical significance and sample size estimation.
• Ensure proper governance, tagging, audience strategy, QA processes, and technical configuration in experimentation platforms.

Required Skills & Experience

• 8–12 years of hands-on experience in CRO, experimentation, optimization, digital analytics, or related fields.
• Proven expertise in Adobe Target, Optimizely, and Adobe Analytics with demonstrated ability to execute and analyze complex testing programs.
• Strong understanding of digital marketing funnels, UX design principles, web analytics, site performance, and personalization strategies.
• Experience with statistical concepts such as confidence levels, power analysis, segmentation, and incremental lift measurement.
• Familiarity with HTML, CSS, and JavaScript to effectively partner with engineering teams and support QA of experiment variations.
• Exceptional analytical, problem-solving, and storytelling skills with the ability to translate data into recommendations and business impact.
• Strong communication and stakeholder engagement skills with experience presenting findings to senior leadership.
• Ability to manage multiple experiments simultaneously in a fast-paced and agile environment.

Preferred Qualifications

• Experience working in large-scale consumer platforms, enterprise digital products, or eCommerce environments.
• Exposure to supporting frameworks such as Google Optimize, FullStory, Hotjar, or similar behavior analytics tools.