Paid Ads Specialist / Applied Mathematical Modelling Expert to Implement ROI

This role is for one of the Weekday's clients

Salary range: Rs 800000 - Rs 2600000 (ie INR 8-26 LPA)

Min Experience: 2 years

Location: Remote (India), bulgaria

JobType: full-time

We are looking for a highly analytical and results-driven Performance Marketing Specialist who can combine data, technology, and marketing strategy to drive scalable customer acquisition. This role is centered around owning and optimizing paid media channels end-to-end, with a strong focus on maximizing ROI and improving funnel performance. You will play a key role in translating data insights into actionable strategies, leveraging experimentation, automation, and continuous optimization to deliver measurable growth.

This position requires a balance of creative thinking and technical expertise. You will work across multiple advertising platforms, build high-converting funnels, and manage campaign performance using a data-first approach. The ideal candidate thrives in a fast-paced environment, enjoys problem-solving, and is comfortable working with advanced tracking tools, analytics platforms, and A/B testing frameworks to continuously refine performance.

Key Responsibilities

• Develop and execute data-driven paid marketing strategies across multiple channels to drive customer acquisition and revenue growth
• Manage end-to-end campaign execution, including setup, targeting, optimization, and performance tracking
• Continuously run A/B tests on creatives, audiences, and funnels to improve conversion rates and overall campaign efficiency
• Create high-converting ad copies and collaborate on creative assets aligned with campaign objectives
• Monitor and optimize key performance metrics such as ROI, ROAS, CAC, and conversion rates
• Handle technical implementation of tracking systems, including pixel setup, event tracking, UTM parameters, and conversion APIs
• Use analytics tools to conduct full-funnel performance analysis and identify optimization opportunities
• Prepare regular reports and performance forecasts, providing actionable insights to improve campaign outcomes
• Stay updated with trends in digital marketing, paid media, and analytics to continuously enhance campaign effectiveness

What Makes You a Great Fit

• 3+ years of hands-on experience in performance or digital marketing with a strong focus on paid media
• Proven expertise in managing campaigns across platforms like Meta, Google, and other paid channels
• Strong analytical mindset with the ability to interpret data and make informed, performance-driven decisions
• Experience with marketing analytics and tracking tools such as GA4, Google Tag Manager, and similar platforms
• Ability to write compelling, high-converting ad copy tailored to different audiences and platforms
• Strong understanding of funnel optimization, attribution models, and customer acquisition strategies
• Comfortable working with technical aspects of marketing, including tracking implementation and data analysis
• Excellent problem-solving skills with a proactive and ownership-driven approach
• Ability to work independently in a fast-paced, results-oriented environment
• Passion for experimentation, continuous learning, and improving campaign performance through data-backed insights