Performance Marketing Head

This role is for one of the Weekday's clients

Salary range: Rs 1800000 - Rs 3000000 (ie INR 18-30 LPA)

Min Experience: 8 years

Location: Bengaluru, Remote (India)

JobType: full-time

The Performance Marketing Head will own and drive the overall performance marketing strategy across digital and ecommerce platforms. This role requires a strategic leader with strong analytical depth who can scale revenue, optimize ROI, and build high-impact marketing engines through data-led decision-making. The role will also oversee campaign execution, reporting, and team performance to ensure sustained growth across channels.

Key Responsibilities

Performance Marketing Strategy & Growth

• Define and execute end-to-end performance marketing strategy aligned with business and revenue objectives.
• Set clear KPIs, performance benchmarks, and growth targets across digital and ecommerce channels.
• Lead marketing strategy for new product launches and scale-up of premium or higher AOV product portfolios.
• Identify new growth opportunities through experimentation, channel expansion, and optimization.

Campaign & Channel Management

• Own and optimize paid marketing across ecommerce and quick-commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, JioMart, and similar platforms.
• Ensure campaigns are aligned with brand guidelines, positioning, and overall marketing objectives.
• Drive continuous testing across creatives, formats, audiences, and bidding strategies.

Data, Analytics & Reporting

• Analyze campaign and platform performance to identify trends, insights, and areas for improvement.
• Build structured reporting frameworks and present performance insights, ROI, and growth metrics to leadership.
• Use data to guide budget allocation, channel prioritization, and optimization decisions.

Budget Ownership & ROI Management

• Own and manage performance marketing budgets across platforms to maximize ROI.
• Track spends, forecast outcomes, and ensure campaigns remain within approved budgets.
• Drive efficiency improvements through cost optimization and performance scaling.

Team & Cross-Functional Collaboration

• Lead, mentor, and manage performance marketing and marketing operations team members.
• Work closely with creative, content, brand, and growth teams to develop high-performing creatives and messaging.
• Collaborate with SEO, social media, and lifecycle marketing teams for integrated campaign execution.

Skills & Competencies

• Strong expertise in performance marketing, ecommerce, and quick-commerce ecosystems.
• Deep understanding of digital acquisition metrics, attribution, and ROI optimization.
• Proven leadership experience in managing teams and scaling marketing functions.
• Strong analytical, strategic thinking, and decision-making skills.
• Experience working with data dashboards, reporting tools, and marketing analytics platforms.

Skills

Performance Marketing
E-commerce
Quick Commerce
Brand Marketing
Growth Strategy
Data Analytics