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PopSockets is seeking a detail-oriented and results-driven Amazon PPC Specialist to manage and optimize our advertising efforts across Vendor Central and Seller Central accounts. You’ll play a key role in ensuring our campaigns are efficient, aligned with market trends, and designed to drive performance across multiple regions and product categories. This role will primarily focus on 6 key regions: the United States (US), Canada (CAN), United Kingdom (UK), Germany (DE), Japan (JP), and India (IN), as the business grows as will the list of priority regions (and potentially additional marketplaces other than Amazon). The ideal candidate will have an appreciation for fine-tuning advertising to attain target KPIs, and a strong understanding of global e-commerce dynamics. If you are passionate about Amazon advertising and ready to take on a global challenge, we would love to hear from you!
Responsibilities will include:
- Audit all ad accounts to ensure spend is on track and identify any payment issues or campaigns marked as "Out of Budget."
- Monitor real-time sales and daily TACoS performance, particularly for Vendor Central accounts, to ensure alignment with target goals.
- Run weekly bulk optimization processes to meet TACoS, ACoS, and revenue targets.
- Launch Sponsored Products (SP), Sponsored Brands (SB), Sponsored Brands Video (SBV), Sponsored Display (SD), and Sponsored Display Video (SDV) campaigns across assigned regions based on weekly research and insights.
- Ensure campaigns are tailored to regional market conditions, customer preferences, and aligned with the Amazon Marketing Calendar.
- Regularly refresh SB and SD creatives in accordance with campaign schedules and company objectives.
- Harvest high-converting search terms with low ACoS to integrate into relevant campaigns.
- Identify and negate poor-performing keywords to maintain campaign efficiency.
- Audit advertising placements—especially for branded hero search terms—to ensure quality control and relevance.
- Maintain and update weekly reports, including campaign performance matrices and advertising relevancy reports, to identify new opportunities across products and categories.
- Work closely with Product and Marketing teams to ensure consistent brand messaging across advertising assets.
- Manage and adjust creative assets when needed, including photos, videos, and headline copy
- Communicate product listing issues or optimization opportunities to your Manager for collaboration with the Content team.
- Support A/B testing and experimentation efforts to improve ad performance and user engagement.
- Add newly launched campaigns to the Global Advertising Campaign Mapping List to ensure accurate record-keeping.
- Stay current on the latest Amazon advertising trends, features, and policy changes to keep our strategies competitive and compliant.
Required Qualifications:
- 1-2 years of experience in Amazon advertising management, with experience in international markets
- Bachelor’s degree in Marketing, Business, or a related field.
- Amazon Advertising certified.
- International experience is a plus; Vendor Central and Seller Central experience preferred.
- Strong understanding of Amazon Advertising platforms, including AMS, DSP, Sponsored Products, Sponsored Brands, and Sponsored Display.
- Proficiency with Amazon Advertising console and third-party reporting/analytics tools (e.g., Helium 10, DataHawk, etc.).
- Expertise in Microsoft Excel, particularly in managing and extracting insights from large datasets. Strong analytical skills with the ability to interpret data and make data-driven decisions
- Teach and be teachable
Location:
- You'll be working remotely in India, able to travel to the office upon notice
₹8,00,000 - ₹10,00,000 a year
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