Product Marketing at The Hashgraph Association in Mumbai (India), Pfäffikon SZ (Switzerland)

Job Description - Product Marketing

Your mission

The Hashgraph Association (THA) is a global organization headquartered in Switzerland, and is a part of the Hedera Hashgraph (“Hedera”) ecosystem.

Hedera is a revolutionary proof-of-stake public Distributed Ledger Technology (DLT) network that is fast emerging as the gold standard in DLT for enterprise-grade solutions and decentralized applications (dApps). Hedera is governed by a council of the world’s leading organizations - which include Google, Boeing, IBM, Dell, Deutsche Telekom, LG, Abrdn, London School of Economics, to name a few.

THA works closely with enterprises, startups, governments, and academic and training institutions around the world to deliver financing, custom-design solutions, and professional training and innovation programs, aimed at accelerating the development and utilization of the Hedera Hashgraph network.

We are seeking a seasoned Senior Project Manager with a proven record of successfully leading and delivering intricate projects within large enterprise settings. As a Senior Project Manager, you will be entrusted with the responsibility of orchestrating the planning, execution, and fruition of Hedera-focused initiatives that catalyze innovation and advancement for our enterprise clients. Your strategic acumen, exceptional leadership, and profound knowledge of the Hedera ecosystem will be instrumental in ensuring the seamless integration and implementation of cutting-edge solutions

Your profile

Job Summary:

The Product Marketing Manager (PMM) is responsible for the go-to-market strategy, positioning, messaging, and overall success of a product or suite of products. This role acts as the bridge between product management and marketing, ensuring that the product meets market needs and is effectively promoted and adopted.

Key Responsibilities:

Develop clear, technically accurate positioning and messaging for blockchain infrastructure, APIs, SDKs, or protocol-level offerings.
Lead go-to-market (GTM) strategy for new product launches and feature releases.
Conduct market, customer, and competitive research to inform marketing strategies.
Collaborate with product management to understand product roadmap and translate complex technical capabilities into compelling value propositions and customer benefits.
Work with sales and partnerships teams with content: battlecards, pitch decks, one-pagers, case studies and customer-facing content.
Partner with demand generation and content teams to create campaigns that drive awareness and adoption.
Monitor performance metrics to optimise messaging and GTM efforts

Key Skills:

Strategic thinking and strong communication.
Market and customer research.
Go-to-market planning and execution.
Strong understanding of Web3 ecosystems (smart contracts, wallets, infrastructure, etc.).
Experience with both developer and business-facing narratives.
Able to work autonomously, iterate fast, and prioritize in a startup-paced environment.

Why us?

A unique opportunity to be a part of the world’s leading DLT ecosystem
Significant career growth potential in a fast-growing sector
Opportunity to shape and grow a new entity from day one
Work directly with a visionary international leadership team
High-impact, high-visibility role with real growth potential
Flexible working hours

About us

The Demo Daten GmbH is a fictional company created by Personio to familiarize our customers with our software.

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Product Marketing