Retail Marketing

GREAVES is one of the leading diversified engineering companies with presence in Automotive, Non-Automotive, Aftermarket, Retail, Electric mobility solutions & Finance. 

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In the Automotive segment Greaves provides a wide range of fuel-agnostic powertrain solutions for Diesel, CNG, Petrol powered 3-wheeled commercial vehicles. The company has ventured into last mile personal mobility segment with Ampere Electric for electric 2 wheelers, smaller electric industrial products and electric 3 wheelers.

In the non-automotive segment the company has wide portfolio of products in gensets, farm & application driven industries in marine, light construction & other industrial applications. With its 162 years of rich legacy & trust, Greaves continues to continuously innovate leveraging technology at forefront & finding new avenues of providing affordable & reliable solutions for progressive world.

With improving productivity, people & nation development at the core, Greaves continues to foster its Make-in-India drive through its 6 state-of-the-art manufacturing facilities in the country. Greaves has a vast nationwide network with 500+ Greaves Retail outlets & 6300+ smaller spare parts retail outlets across the country. 

Role Summary:  

Role will be based in Bangalore MiniForest Office. 

Job description:  

Plan and allocate regional responsibilities with respect to Events, Activations and other BTL  

• Maintaining the relationship with the BTL companies. 
• Plan & managing the periodically Ground Activation & Promotions. 
• Control events including preparation and performing Events & Exhibitions 
• Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement. 
• Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness. 
• Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions. 
• Define key guidelines for each project/ campaign and check for adherence to the brief. 
• Mystery Market visits to check and audits (quantitative & qualitative) 

Role Description: 

• To implement in-store marketing activity and outdoor marketing activity in order to increase sales 
• To provide result-oriented advertising and marketing activities designed to meet customer needs. To achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people.