Retail Marketing Coordinator

• Developing and implementing
marketing strategies:

Marketing
executives are responsible for developing and executing marketing strategies to
promote a company's products or services. This involves conducting market
research to identify customer needs, developing marketing plans, and
implementing marketing campaigns.

• Managing campaigns and projects:

Marketing executives are responsible for managing marketing
campaigns and projects. They oversee the development of marketing materials
such as advertisements, and online content, and ensure that they are effective
in reaching the target audience.

• Conducting market
research:

Marketing executives must have a good understanding of the
market and consumer behaviour. They conduct market research to identify market
trends, consumer behaviour, and competitor activity.

• Analysing data:

Marketing executives analyse data to measure the effectiveness
of marketing campaigns and adjust strategies accordingly.

• Collaborating with other
departments:

Marketing executives work closely with other departments such
as sales, product development, and customer service to ensure that marketing
strategies align with overall business goals.

• Managing budgets:

Marketing executives are responsible for managing marketing
budgets and ensuring that campaigns are cost-effective.

• Building relationships
with stakeholders:

Marketing executives build relationships with key
stakeholders such as customers, partners, and vendors to promote the company's
products or services

• Conduct and co-ordinate Perfumery Workshops

Requirements

Key Task:

·       Once the marketing calendar is prepared -plan with the
management team and effectively execute in all the stores with the help of
ASM.(Seasonal decor if required )

·       Keep constant touch with the mall marketing team and try to
participate in events 

·       which can increase the footfall in stores ( Discount
vouchers, Gift coupons ETC ) Help the retail team to get things done by
communicating with the media team ( Weekly meetings with ASMs)

·       Evaluate the efficacy of marketing activities done by the
store manager and ASM ( This need to be discussed)

·       Create and discuss Marketing report with Board of directors
bi-weekly.

Expertise and Skills

·       Proficiency in English & Hindi is mandatory

Benefits

•   Provident Fund
  
•   Over time allowance
  
•   Medical Insurance