Retail Marketing Manager (Offline)

Assistant Brand Manager/ Brand Manager

 
Job Description Document

 
Location: Bangalore
Reports to: Head of Marketing
Work Exp : 4-5 years / 5-6 years
Role & Responsibilities:
Campaign Development & Management
• Understand Brand Strategy and develop 360-degree campaigns for collections and brand
awareness
• Lead 360° campaigns from ideation to execution i.e. films, seasonal launches,
gifting/hosting moments, collaborations, POS, Retail activations.
• Partner with creative, design, and product teams to build collections with strong
storytelling hooks.
• Monitor brand sentiment and customer insights to feed into campaigns and product
innovation.
• Support retail, ecommerce, and gifting channels with targeted brand-building initiatives.
Content & Communication
• Oversee content creation across social, digital, and offline platforms.
• Supervise website catalogue & content
• Shape & strengthen the tone of voice — joyful and modern storytelling
• Brief and manage external agencies (creative, PR, media) for quality and timeliness.
• Partner with influencers, creators, and collaborators who resonate with Chumbak’s ethos.
Retail Activations / Trade Marketing
• Drive trade marketing for stores and offline activations to maximize footfalls and
conversions.
• Build / strengthen a relationship with mall teams with regular catchups and updates
• Consistently building sales promos with retail team – GWP, seasonal offers for the
calendar year
• Partner & Retailer engagement with trade collaterals and special offers
• ROI tracking for every activity
CRM
• Work with CRM and performance teams to design retention journeys and loyalty
programs.
• Calendarizing of CRM campaigns - mix of seasonal & monthly
• Developing the communication for the campaigns
• Ensures cross channel consistency through 360 campaign management - whether SMS /
WHATSAPP/ NEWSLETTER
• Checks against targets on how a week of CRM performed against NOB targeted

 
Key Skills & Qualifications
• 4-5 years of experience in brand management, lifestyle, retail, or consumer brands.
• Experience in managing a team
• Strong mix of creative sensibility and commercial acumen.
• Excellent communication, storytelling, and presentation skills.
• Ability to manage multiple stakeholders and fast-paced campaigns.
• Passion for design, lifestyle, and consumer culture in India.