Retention Marketing Associate

Work Timings: 10:15 am – 7:15 pm
Working Days: Monday to Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)
Location: Lower Parel, Mumbai (5 minutes from Railway Station)
Reports to: Retention Marketing Manager
Work Mode: 100% Work from Office
Age Criteria: Up to 30 years

Why IIDE:

IIDE is Asia’s most trusted digital marketing institute, offering government-recognized online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape.

About the Role:

As a Retention Marketing Associate at IIDE’s Lower Parel campus, you will play a key role in executing and optimizing retention campaigns across Email, SMS, and WhatsApp channels. You will work closely with cross-functional teams to coordinate campaign execution, manage audience segmentation, monitor campaign performance, and maintain high content and data standards. This is an ideal opportunity for someone with a strategic mindset, technical proficiency, and a passion for data-driven marketing.

What You'll Do:

Campaign Execution & Coordination:

• Execute marketing campaigns via Email, SMS, and WhatsApp using tools like MoEngage, Leadsquared, Chat360, and Make.
  

• Collaborate with internal teams to align messaging and promotional strategies across platforms.
  

• Write clear and engaging copy for campaigns in coordination with the content team.
  

Data Segmentation & Analysis:

• Analyze customer data from CRM systems to identify trends and segmentation opportunities.
  

• Create targeted audience segments to improve personalization and engagement rates.
  

• Conduct daily performance analysis of campaigns, providing insights for improvement.
  

Cross-functional Collaboration:

• Work with various departments to ensure alignment and consistency in CRM efforts.
  

• Support the implementation of customer journey automation flows to boost retention.
  

Requirements

Requirements

Must-Have:

• Experience: 1–2 years of hands-on experience in executing SMS, WhatsApp, and email campaigns.
  

• Tech & Tools: Strong understanding of marketing logic, workflows, and automation platforms such as MoEngage, Leadsquared, Chat360, and Make.
  

• Data Skills: Proficient in Google Sheets with the ability to use formulas for data segmentation and performance tracking.
  

• Digital Marketing Acumen: Basic understanding of digital marketing concepts and metrics.
  

• Communication: Strong written communication skills for crafting clear, concise messaging.
  

• Analytical Mindset: Ability to interpret data, extract insights, and suggest optimizations for better performance.
  

Nice to Have:

• Innovation: Ability to recommend creative campaign improvements based on campaign data.
  

• Team Player: Collaborative attitude and the ability to thrive in a fast-paced, goal-oriented environment.
  

• Attention to Detail: Strong focus on content quality, campaign accuracy, and data hygiene.
  

If you're excited about using marketing automation and customer insights to make a meaningful impact, we’d love to have you on our team.