Retention Marketing Manager

Nestasia is looking for a Retention Marketing Manager who drives customer retention and lifetime value to fuel revenue growth. Develops and owns strategy, roadmap, and execution for retention marketing channels including direct mail, email & SMS. Partners with marketing, e-commerce, digital product teams and agencies to design impactful campaigns and tests.

Duties and responsibilities:

• Grows and optimizes email, SMS, and direct mail channels through strategic campaign development and execution, analysis, reporting, and ongoing optimization
• Establishes and forecasts marketing budget to drive growth for Nestasia across all channels, with particular focus on contact channels (eg: email, SMS and direct mail)
• Leads and manages weekly, monthly and quarterly digital marketing reporting and analysis
• Provides guidance and recommendations on email / SMS list growth by acquisition source and customer value
• Optimizes trigger programs and customer journeys to drive lifetime value, analyzing performance and testing creative and messaging
• Works with Performance Marketing team to optimize audience builds, maximizing engagement and revenue
• Works with content and creative teams to align audiences and assets to ensure business objectives are met and messaging to the consumer is clear and actionable
• Develops testing roadmap and learning agenda to optimize campaigns and drive results
• Takes on other opportunities to drive business across marketing channels, with near term focus on affiliates
• Performs duties consistent with the Company’s Affirmative action plan(AAP), goals and policies.
• Performs other duties as required/assigned by manager.

Desired Candidate Profile:

• Bachelor’s degree required, preferably in Marketing, Business, Economics, or Finance
• 2+ years of ecommerce and/or CRM experience
• Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable recommendations
• Strong technical knowledge relevant to typical ecommerce environment