Rural Associate

Key Responsibilities

·        Recruit, onboard, and activate POSPs in assigned
rural territories.

·        Train, guide, and monitor POSPs to improve
productivity and business quality.

·        Achieve monthly & annual GWP targets through the POSP network.

·        Promote all General Insurance products (Motor, Health, Fire, PA, Crop, Liability, etc.).

·        Conduct daily interactions, joint field visits,
and performance reviews with POSPs.

·        Execute customer engagement activities: field
campaigns, canopy programs, micro‑events, village‑level drives.

·        Provide basic customer support including
documentation guidance and claim intimation support.

·        Maintain strong understanding of local
geography, customer segments, and rural market opportunities.

·        Coordinate with internal teams using
Hindi/English; engage customers/POSPs using local language.

Requirements

Skills &
Competencies

·        Strong recruitment & networking ability

·        Self‑motivated and target‑driven

·        Good convincing, communication, and monitoring
skills

·        Ability to work independently in field
environments

·        Relationship‑building and negotiation capability

·        Familiarity with rural markets & geography

Qualification & Experience

• Minimum: Graduate preferred
  
• 0–1 years of experience in Rural Sales,
  Microfinance, Agri‑inputs, FMCG, or BFSI
  
• Experience in POSP/agency‑based insurance model is
  an added advantage
  

Location

Rural/Block/Tehsil‑level
field role (extensive travel required)

Benefits