The Sales & Marketing Head will lead all strategic and operational aspects of sales, branding, and customer engagement for a for a leading real estate developer.The role demands a blend of high-end real estate sales expertise, brand storytelling, and empathy-driven marketing tailored to affluent customers.
Key Responsibilities:
1. Sales Strategy & Revenue Management
•Develop and execute sales strategies to achieve pre-launch and post-launch revenue targets.
• Build and manage a high-performance sales team specializing in lifestyle-driven, high value residential sales.
• Create customer-centric sales processes emphasizing trust, care, and lifestyle enhancement.
• Maintain CRM systems for lead tracking, customer engagement, and conversion analysis.
• Conduct competitor analysis and pricing strategy aligned with luxury market trends.
2. Marketing & Brand Positioning
• Develop the project’s brand identity and communication strategy focusing on dignity, independence, and premium living.
• Partner with creative agencies to produce storytelling-based campaigns emphasizing lifestyle, community, and wellness.
• Manage events, roadshows, and tie-ups with hospitals, and NRIs.
• Oversee all digital platforms, including website, social media, and performance marketing.
3. Customer Experience & Relationship Management
• Create customer experience programs to build trust and advocacy among residents and their families.
• Conduct presentations, virtual tours, and lifestyle showcases for prospective buyers.
• Establish a relationship management system for post-sales engagement and referrals.
4. Cross-Functional Collaboration
• Coordinate with design, operations, and facility management teams to ensure alignment between product features and market expectations.
• Work closely with finance for revenue forecasting and cost management.
• Liaise with external consultants, real estate brokers, and corporate partners.
Required Qualifications & Experience:
• MBA in Marketing / Real Estate / Business Management.
•10–20 years of experience in real estate, hospitality, or lifestyle sector. • Proven success in luxury brand marketing and high-value residential sales. • Deep understanding of premium living, wellness, and lifestyle branding preferred.
Key Skills:
• Strategic sales planning and execution
• Brand development and storytelling
• Digital marketing & analytics • Leadership and team management
• Customer relationship management (CRM)
• Emotional intelligence and empathy in customer engagement
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