Sales Enablement Senior Analyst

Oversee the narrative strategy to ensure content effectively engages and resonates with its intended audience. Improve repository development through the integration of pertinent artifacts into the content management system. Source and consolidate reusable, proposal-specific materials from diverse organizational channels. Develop a comprehensive content strategy that aligns with both immediate and long-term marketing objectives. Collaborate with marketing and design teams to strategically plan and optimize content, visual aesthetics, and presentation layouts. Edit, proofread, and elevate content artifacts to ensure consistency and maintain high quality standards. Evaluate and organize materials to prepare client-ready documents and identify needed updates. Delegate tasks to translators, editors, and designers as required for content refinement. Methodically categorize collateral within the knowledgebase and update it with pertinent, company-specific resources. Ensure accurate assignment of metadata, monitor for duplication, and confirm format compliance with established templates. Verify all artifacts are clearly labeled and accompanied by appropriate informational tags in accordance with sales enablement guidelines. Manages content expiration schedules and coordinates archival procedures as required. Performs regular assessments of the repository to maintain accurate taxonomy tagging practices. Develop and sustain a robust network of subject matter experts throughout the organization to facilitate effective content creation and maintenance. Address inquiries and engage with subject matter experts to provide continuous support. Partner with the sales enablement team to produce promotional materials as required. Work in close coordination with IT to assist in implementing system enhancements. A bachelor's degree in communications, English, or a related discipline is required; an MBA is preferred. Five years of relevant experience in content management or a similar capacity. Outstanding written and verbal communication skills. Advanced computer literacy with familiarity in leading content management systems; knowledge of SharePoint is preferred but not required. Proficiency in MS Word, PPT, and Excel. Proven ability to develop engaging content that encourages audience interaction. Strong leadership abilities.