Sales Engineer

Key Responsibilities

Business Development

• Identify new business opportunities in manufacturing industries.
  
  


• Generate qualified leads through customer visits, references, exhibitions, seminars, and digital marketing campaigns.
  
  


• Develop relationships with OEMs, System Integrators, Consultants, and End Customers.
  
  


• Maintain an updated sales pipeline in CRM.
  
  


• Meet monthly, quarterly, and annual sales targets.
  
  


• Identify opportunities for repeat business and annual maintenance contracts (AMC).
  
  

Customer Engagement

• Visit customer plants to understand manufacturing processes.
  
  


• Conduct requirement gathering meetings with production, quality, maintenance, and IT teams.
  
  


• Analyze customer pain points.
  
  


• Recommend suitable Digital Manufacturing solutions.
  
  


• Build long-term customer relationships.
  
  

Product Demonstration

• Conduct software demonstrations.
  
  


• Present live dashboards.
  
  


• Demonstrate mobile applications.
  
  


• Explain reporting features.
  
  


• Conduct proof-of-concept (POC) demonstrations.
  
  

Customer Follow-up

• Follow up on quotations.
  
  


• Coordinate technical discussions.
  
  


• Negotiate commercial terms.
  
  


• Resolve customer concerns.
  
  


• Track order closure.
  
  

Market Intelligence

• Study competitor offerings.
  
  


• Analyze market trends.
  
  


• Track new technologies.
  
  


• Identify emerging industries.
  
  


• Share market insights with management.
  
  

Internal Coordination

Work closely with:

• Proposal Team
  
  


• Software Development Team
  
  


• Project Managers
  
  


• Business Analysts
  
  


• Application Engineers
  
  


• Marketing Team
  
  


• Service Engineers
  
  


• Finance Team
  
  

CRM Management

Maintain records of:

• Leads
  
  


• Opportunities
  
  


• Customer interactions
  
  


• Quotations
  
  


• Sales forecasts
  
  


• Visit reports
  
  


• Lost opportunity analysis
  
  

Industry Exposure

Experience in one or more of the following sectors is preferred:

• Automotive
  
  


• Auto Components
  
  


• Electronics Manufacturing (EMS)
  
  


• Tire Manufacturing
  
  


• Food & Beverage
  
  


• FMCG
  
  


• Chemical
  
  


• Renewable Energy
  
  


• EV Battery Manufacturing
  
  

Required Sales Skills

• Consultative Selling
  
  


• Technical Presentation
  
  


• Negotiation
  
  


• Customer Relationship Management
  
  


• Proposal Discussion
  
  


• Value Selling
  
  


• Opportunity Qualification
  
  


• Objection Handling
  
  


• Closing Techniques
  
  


• Territory Management
  
  

Soft Skills

• Excellent communication skills
  
  


• Strong presentation skills
  
  


• Problem-solving mindset
  
  


• Analytical thinking
  
  


• Customer-focused approach
  
  


• Team collaboration
  
  


• Self-motivated and target-oriented
  
  


• Time management
  
  


• Professional business etiquette
  
  


• Willingness to travel extensively
  
  

A successful Industrial Digital Technology Solutions Sales Engineer should:

• Understand manufacturing operations and customer pain points.
  
  


• Effectively articulate the value of digital transformation solutions.
  
  


• Build trusted relationships with stakeholders at all levels.
  
  


• Collaborate seamlessly with technical and delivery teams.
  
  


• Stay informed about emerging Industry 4.0 technologies and market trends.
  
  


• Consistently achieve sales targets while maintaining high customer satisfaction.
  
  

This job description is well suited for organizations offering Industrial Digital Technology Solutions such as MES, OEE, Traceability, IIoT, SCADA, WMS, CMMS, AI-based manufacturing analytics, and Smart Factory solutions.