Job Description – Sales Head

About the Role

We are looking for an experienced and result-oriented Sales Head to lead our sales function, drive revenue growth, develop high-performing teams, and expand business opportunities in the study abroad/education sector. The ideal candidate should have strong leadership, strategic planning, partner management, and sales execution skills.

Key Responsibilities

• Develop and execute the overall sales strategy aligned with company business objectives.
  

• Lead, manage, and motivate the sales team to achieve monthly, quarterly, and annual targets.
  

• Drive student/customer acquisition through multiple sales channels.
  

• Develop new business opportunities, institutional partnerships, and strategic alliances.
  

• Build and maintain strong relationships with students, parents, partners, institutions, and key stakeholders.
  

• Monitor sales pipelines, lead conversion, revenue, and team performance through CRM/MIS reports.
  

• Identify market trends, competitor activities, and new opportunities to increase market share.
  

• Set KPIs and conduct regular performance reviews for the sales team.
  

• Work closely with Marketing, Operations, Counselling, and Business Development teams to improve lead quality and conversions.
  

• Develop sales forecasts, budgets, and revenue plans.
  

• Ensure effective follow-up and conversion of leads generated through digital campaigns, seminars, events, and partner channels.
  

• Conduct regular sales training, coaching, and performance improvement programs.
  

• Prepare and present sales reports and business reviews to senior management.
  

• Ensure compliance with company policies, processes, and professional standards.
  

Required Skills

• Strong sales leadership and team management skills.
  

• Excellent communication, negotiation, and presentation abilities.
  

• Proven ability to achieve and exceed sales targets.
  

• Strong analytical and decision-making skills.
  

• Customer relationship and stakeholder management.
  

• Experience with CRM, MIS, Excel, and sales reporting tools.
  

• Ability to manage large teams and multiple sales channels.
  

• Strong understanding of lead generation, conversion funnels, and revenue management.
  

• Strategic mindset with a strong focus on ROI and business growth.
  

Preferred Qualifications

• Bachelor's or Master's degree in Business Administration, Marketing, Management, or a related field.
  

• 8+ years of sales experience, preferably with 3+ years in a sales leadership role.
  

• Experience in the study abroad, overseas education, EdTech, training, or related industry will be preferred.
  

• Proven track record of managing sales teams and achieving aggressive revenue targets.
  

Key Performance Indicators (KPIs)

• Revenue and sales target achievement
  

• Lead-to-enrolment conversion rate
  

• Team productivity and target achievement
  

• New business/partnership acquisition
  

• Customer acquisition and retention
  

• Sales pipeline growth
  

• Cost per acquisition and ROI
  

• Monthly and quarterly revenue growth
  

What We Offer

• Leadership role with significant growth opportunities
  

• Performance-based incentives
  

• Opportunity to work with a growing education/study-abroad organization
  

• Professional development and career advancement opportunities