Sales Manager - Bakery/HoReCa/B2B

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Job Description - Sales Manager - Bakery/HoReCa/B2B

Job Description

Role: Assistant Regional Sales Manager – Retail Bakery

Reports To:  Zonal Sales Manager

Key Responsibilities:

  • Base at regional H.Q. and responsible for effective day-to-day management of associates posted at different cities within the region.
  • To achieve targets with full P&L responsibilities of the category assigned for the Region in close coordination with Regional Head.
  • To be accountable for the total supply chain management across the region for the category.
  • To work with Regional Head to define, analyze and implement distribution strategies.
  • To lead local sales Associates in distributor management in selecting, developing and monitoring performance of distributors/wholesalers/network.
  • To work closely with Regional Marketing to implement Marketing Plans and programs and manage local marketing budgets for the assigned category.
  • To be responsible for Key end-users management. Direct responsibility for management and maintenance of key end-users. Increase knowledge of the market; build relationships with key end-users and distributors.
  • Training of sales team, provide solid positive leadership to Sales team with clear direction, motivation to achieve expectations both financial and non-financial.
  • To establish clear communication channels between sales, marketing, technical associates to maintain clear and constant communication with H.O.
  • Experience & Education:

  • Degree with additional Degree or Diploma in Sales/ Marketing.
  • Minimum 10-14 years progressive sales and marketing experience in food or FMCG in B2B/B2C Companies.
  • Regional exposure, preferably in multinational/Joint Venture environment.
  • Experience/knowledge in Bakery and food service industry.
  • Experience in setting up sales tracking systems and processes.
  • Functional Requirements:

  • Strong leadership and organizational skills, a relationship builder
  • Good people skills, sensitive to culture.
  • Excellent English both spoken and written and local languages as applicable in the region.
  • Hands-on experience in computer.
  • Willing to travel extensively.
  • Creative and imaginative.
  • Good understanding of financials
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