Sales Manager - Brand Partnerships (Digital Ad Sales)

Rooter is seeking skilled and highly enthusiastic individuals who thrive in independent work environments and excel at leading small teams to develop scalable backend applications. We're looking for hustlers who are adept problem-solvers, proactive in initiating solutions and discussions. We believe that with the right mindset and tools, any challenge can be overcome and scaled effectively.

Role - Sales Manager - Brand Partnerships (Digital Ad-Sales)

Experience - 3-5 years

Location- East of Kailash, New Delhi (Onsite)

Job Description:

As Sales Manager - Brand Partnerships (Digital Ad-Sales), you will be responsible for driving revenue growth through advertising, performance marketing, and other brand-related monetization channels in the respective region. Candidates coming from an Ad Sales work experience with Digital Ad Tech companies, networks, or similar organizations but with in-depth knowledge and experience of performance ad sales (in app or web) will be an added advantage.

Work closely with Digital Agency and brand stakeholders to ensure business opportunities for Rooter. Opening new business opportunities across India and selling ad inventories for the product

• Monetize the app & Revenue generation
• The primary objective of this role is to drive online media sales with the goal of increasing revenue and establishing brand position among online advertisers
• Create content partnerships (Across Gaming and Esports Companies)
• Pitch, close and manage deals with major brand advertisers
• Selling the Inventory and improving the yield
• Build, manage and scale a revenue pipeline with advertisers, online ad networks/agencies and maintain a threshold of Ad Sales revenue monthly

Responsibilities:

Work closely with the key accounts in the key digital agencies and clients to ensure following:

1. Selling / pitching advertising solutions - Advertising Solutions

2. Working closely with Operations and Brand solutions team

3. Drive revenues with the key agencies and clients

4. Ensure proper coordination for timely deliveries

5. Identifying the market opportunities through meetings, networking and other channels

6. Analyze and produce reports for management

7. Connect with existing and potential clients to build and maintain positive relationships

Job Requirement:

• Bachelor’s degree or equivalent in work experience. An MBA is considered a plus
• Minimum of 3 years experience in Ad sales (preferably Digital) with any advertising company/ad network/publisher/ad-tech company with a track record of successfully managing client relations, negotiating and closing deals
• Must have a strong relationships with agencies and clients
• Skill set must include fluency in solution selling, pricing, inventory control, brand building, etc.
• Fluency with online advertising sales, pricing, inventory control, brand-building initiatives, promotion, and planning
• Have the ability and willingness to prospect, cold call, negotiate, and close deals
• Have a sound understanding of current online advertising trends and various advertising metrics

Employee Benefits:

• Health Insurance: We offer comprehensive health insurance coverage to ensure our employees have access to quality healthcare when they need it most.
• Gratuity: We believe in recognizing the hard work and dedication of our employees. That's why we provide gratuity benefits to show our appreciation for their contributions.

Interview Process:

1) Basic Screening Round by HR Team

2) Technical Knowledge Round(s)

3) HR Head Round

4) Founder's Round (In-Person)

About Rooter

Rooter is India’s largest gaming and Esports content platform with ~17 Mn Monthly Active Users and ~1.5 Mn Daily Active Users. It offers Live streaming, videos and shorts, allowing users to watch and stream a variety of games, participate in live chats, and engage with a community of gamers. All popular games such as Free Fire, GTA V and BGMI etc. are featured on Rooter. Home to the largest community of gamers in India, the platform also hosts a marketplace allowing users to purchase any digital or gaming currency, thereby providing the complete user experience for a gamer for their content and commerce needs. Rooter is positioned as the Twitch for mobile gaming markets and has already launched in Indonesia besides India and few neighbouring countries.

Rooter already has more than 90 Mn installs and is on track to capture the mobile gaming market across developing economies. Rooter’s revenue grew 16% in FY24 while reducing burn by 50% from previous fiscal. Rooter is on course to be monthly cash positive in next 3 quarters. Besides monetisation from Brands,. Rooter also recently launched its user monetization models and has crossed $150k monthly transactions.

Rooter has raised $35mn in primary capital ($45mn overall including secondary, debt) from investors like Lightbox Ventures, March Gaming, Paytm, IeAD (Adidas Family office), ADvantage, Redwood Partners (Korea), Trifecta Capital and many others.

Rooter is the most attractive and sought after gaming company in India, having come out as the leader and only player in an extremely competitive market of 9 players back in 2020. The next few years for the company are very exciting as it scales revenue, expands globally and crosses 100mn users.

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