Role Purpose
To drive acquisition, servicing, and portfolio growth for the Gold Loan business by delivering a superior customer experience, ensuring accurate gold appraisal and loan processing, and maintaining strong customer relationships while adhering to compliance and operational standards.
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Key Responsibilities
1. Business Acquisition & Portfolio Growth
• Source new gold loan customers through branch walk-ins, local market outreach, and referrals
• Achieve monthly disbursement and revenue targets for gold loan products
• Identify cross-sell/up-sell opportunities (insurance, other loan products, etc.)
• Build and manage a healthy customer pipeline within the branch catchment
(Aligned from profiles handling sales, customer acquisition, and relationship management)
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2. Gold Loan Processing & Disbursement
• Conduct preliminary gold appraisal/valuation and coordinate with appraisers where applicable
• Process gold loan applications including documentation, KYC verification, and eligibility checks
• Ensure accurate loan booking, disbursement, renewal, and closure within defined TAT
• Maintain high accuracy in documentation and system entries
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3. Customer Relationship Management
• Build strong, long-term relationships with customers to ensure retention and repeat business
• Provide advisory support to customers on loan products and financial needs
• Handle customer queries, complaints, and service requests effectively
(Derived from CRM and customer handling responsibilities across profiles)
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4. Gold Custody & Operational Support
• Support branch in gold packet handling, tagging, and safe custody processes
• Ensure proper documentation and audit trail for pledged gold
• Assist in reconciliation activities under guidance of branch operations
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5. Compliance & Risk Adherence
• Ensure adherence to KYC norms, internal policies, and regulatory guidelines during loan processing
• Maintain vigilance against fraud and deviations in gold appraisal or documentation
• Support audit requirements including documentation verification and data readiness
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6. Market Intelligence & Local Outreach
• Monitor local competition, gold rates, and customer trends in the catchment area
• Build relationships with local connectors (jewelers, agents, influencers) to drive sourcing
• Participate in branch-level campaigns and promotional activities
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Key Skills & Competencies
(Consolidated across all 3 profiles)
• Gold loan operations & appraisal basics
• Sales orientation & target achievement
• Customer relationship management (CRM)
• KYC & documentation handling
• Cash handling & basic operational processes
• Communication & interpersonal skills
• Basic MS Excel / computer skills
Qualification
• Graduate (B.Com / BBA / BCA / BA preferred)
• Certification in gold appraisal (preferred but not mandatory)
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