Sales Officer

Key Responsibilities  

• Achieve monthly and quarterly sales targets within the assigned territory.
  

• Develop and maintain strong relationships with distributors, retailers, and key accounts.
  

• Ensure product availability and visibility across retail outlets.
  

• Monitor stock levels and coordinate replenishment with distributors.
  

• Execute promotional activities, trade schemes, and merchandising initiatives.
  

• Identify new market opportunities and onboard new retail outlets.
  

• Conduct regular market visits and competitor analysis.
  

• Ensure proper display and placement of beverage products in stores.
  

• Collect market feedback and share insights with management.
  

• Prepare daily sales reports, route plans, and market intelligence reports.
  

• Coordinate with merchandising and distribution teams for smooth operations.
  

• Resolve retailer or distributor concerns promptly
  

• Bachelor’s degree or equivalent qualification.
  

• 1–3 years of experience in FMCG sales, preferably in the beverage industry.
  

• Strong understanding of retail sales and distribution channels.
  

• Experience handling general trade or modern trade outlets is preferred.
  

• Good communication and negotiation skills.
  

• Basic knowledge of MS Excel and reporting tools.
  

• Ability to work in field sales and travel extensively
  

Preferred Requirements  

• Experience in carbonated drinks, juices, energy drinks, or packaged beverages.
  

• Local market knowledge and retailer network.
  

• Willingness to travel.
  

Working Conditions  

• Field -based role involving daily market visits.
  

• Six -day working week.
  

• Travel within assigned territory required.