Sales Officer

JD: Sales Officer

Location: Kolkata

Job Purpose:

•   Meeting the territory’s sales (both volume & value) and collection targets.


•   Form the vital link between the Company & its customers.

Principal Accountabilities:

Meeting the territory’s sales & collection targets:

• Breaking down zone targets into customer targets at the start of the month


• Visiting the customers as per the travel plan


• Booking orders when visiting the customers


• Checking stocks at customers place to confirm orders to be booked


• Providing order status information to customers


• Collecting cheques/DDs for collections


• Ensuring that customers pay as per pay term, hence, track payments on customer visits


• Sell complete product range


• Upgrade customers to premium product

Creating a demand for the company’s products:

• Engaging with buying houses personnel for product specification


• Visiting the merchandisers, production team along with the regular purchase managers


• Carrying the product promotion materials and making it available for the key decision makers


• Organizing for product presentations and seminars

 Retaining existing customers:

• Regular visitations as per the travel plan


• Attending to customer queries promptly


• Ensuring supplies in time


• Liaising with office to address administration issues like credit/debit notes, shipment details in case of delays, status of orders given


• Timely information about new products


• Sharing relevant product information on features, benefits, correct usage


• Maintain contacts in all relevant customer personnel in merchandising, design etc, other than purchase.

 Prospecting for new customers in order to expand the customer base:

• Obtaining new customer information through various means as newspaper, customer referral, website etc.


• Visiting new customers


• Visiting uncovered areas in existing territory

 Market intelligence gathering:

• Collecting competition information on new product launches, product prices etc .. from trade


• Assessing competition share at customers


• Gathering information on customers receiving specific recognition awards from competition for turnover etc.


• Keeping regular tabs on competition activities like presentations, seminars etc..


• Gathering competition materials and tools from the customers and updating the decision makers

 Implementing the company’s market strategies at the grass root level:

• Implement price increase


• Initiate direct supplies wherever possible

 Offering coats sewing solutions:

• Ensuring a high level of customer service at the front line level in terms of product & technical information


• Proper product recommendations / Thread advisory

• Handling customer complaints quickly and efficiently, with minimum damage to the company’s image.


• Timely submission of relevant reports

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us