Sales Officer - Coimbatore

Key Responsibilities:
• Drive New Customer Acquisition
Proactively identify and onboard new clients for gold loan products through structured
field engagements, strategic referral networks, and localized promotional campaigns.
• Client Engagement & Product Presentation
Conduct in -person client consultations and deliver compelling product demonstrations
to articulate the value proposition and generate incremental business.
• Sales Strategy Execution
Implement targeted sales and marketing initiatives to catalyze business expansion
within the designated territory, in alignment with organizational growth objectives.
• Relationship Management & Service Excellence
Cultivate enduring customer relationships by ensuring seamless service delivery, timely
support, and high levels of client satisfaction.
• Operational & Compliance Adherence
Ensure full compliance with regulatory frameworks and internal standard operating
procedures, particularly in documentation, verification, and process execution.
• Gold Evaluation & Verification
Accurately assess gold ornaments for weight, purity, and karat value using calibrated
tools and standardized testing protocols.
• Market Intelligence & Product Knowledge
Remain continuously informed about prevailing gold loan policies, lending norms,
industry best practices, and competitor offerings to stay ahead in the market.
• Bank Relationship Management
Foster and maintain effective working relationships with partner banks, facilitating
collaborative business development and joint customer engagement.
• Balance Transfer Management
Oversee the end -to -end execution of gold loan balance transfers — from case initiation
and fund disbursement to coordination with banking personnel and timely fund
settlements.

Ideal Candidate Profile:
• The ideal candidate is a motivated and result -oriented sales professional with 1–3
years of field experience, preferably in gold loans, financial services, NBFCs, or
microfinance.
• Candidate should possess strong communication and interpersonal skills, with the
ability to build trust -based relationships in local markets.
• A working knowledge of gold evaluation, KYC procedures, and loan documentation
is highly desirable.