Sales Officer Trainee

Position Title: Sales Officer Trainee

Department:

Sales

Work Location:

BAREILLY

Grade:

Travel Required:

Yes

Reporting to:

Administrative:

Reported by:

None

Functional:

ASM

Educational Qualification:

Graduate

Experience:

Fresher or 1 year of Sales experience in Footwear/FMCG/FMCD

Purpose of the Position (Job Summary)

The purpose of this position is to work with the distributors and Large format Retailers network as a business partner, planning and securing the sale of Relaxo products for the region, meeting annual sales and margin targets.

Key Roles and Responsibilities

Financial

• Distributor management : Managing distributors to ensure primary sales plan is achieved as per defined category wise sales plan
• Collections: Ensure timely clearance of outstanding payments from distributors

Customer Orientation

• Product launches: Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with distributors
• Product feedback: Collecting and synthesizing feedback on Relaxo’s product portfolio in the context of competitor products and providing appropriate recommendations
• Secondary feedback: Capturing feedback on scheme and distribution
• Distributor appointment: Scouting and appointing new distributors as per defined norms
• Distributor onboarding: Ensuring distributor gets all relevant post appointment support
• Distributor account management: Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates of stock and credit limits
• Complaints management: Resolving complaints of channel partners inc. issues related to returns

Internal Business Process

• Improve Stock Availability
• Strong knowledge of North and key account Management ( Fill rate, brand promotion, Prime space visibility ,order planning & increase in off take )
• .Improve Adherence to Key Sales Processes:-
• Submission of Complete Demand Forecasts as per Timelines