Sales Operations Analyst

About The Role:

The Sales Operations Analyst plays a crucial role in optimizing sales efficiency and effectiveness by providing data-driven insights, conducting analysis, and implementing process improvements. This position collaborates closely with sales teams, finance, marketing, and other stakeholders to drive revenue growth and enhance the overall sales operation.

What You’ll Do:

Sales Analysis and Reporting:

• Analyze sales data to identify trends, patterns, and opportunities for improvement.
• Generate regular reports on sales performance, including key metrics such as revenue, pipeline, conversion rates.
• Provide actionable insights to sales leadership based on data analysis.

Sales Forecasting and Planning:

• Develop and maintain sales forecasting models to predict future performance and guide resource allocation.
• Assist in creating annual sales plans and budgets based on historical data and market trends.
• Monitor actual performance against forecasts and adjust as necessary.

Sales Process Optimization:

• Evaluate and streamline sales processes to improve efficiency and effectiveness.
• Identify bottlenecks, inefficiencies, and areas for automation within the sales cycle.
• Collaborate with cross-functional teams to implement process improvements and best practices.

CRM Management:

• Administer and optimize the company’s CRM system (e.g., Zoho, Salesforce), ensuring data accuracy and integrity.
• Customize CRM workflows, fields, and reports to support sales team requirements.
• Train sales staff on CRM usage and provide ongoing support and troubleshooting.

Sales Enablement Support:

• Collaborate with marketing and sales enablement teams to develop sales collateral, presentations and training materials.
• Support sales training initiatives by providing data-driven insights and performance metrics.

What You’ll Need:

• Bachelor’s degree in Business Administration, Finance, Economics, or related field.
• Experience in sales operations, business analysis, or related roles is preferred
• Strong analytical skills with proficiency in Excel, SQL, and data visualisation tools (e.g., Power Bi)
• Experience working with CRM systems.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Detail-oriented with a focus on accuracy and data integrity.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.