Sales Planning and Channel Analytics

Sales Planning & Analytics Support to Demand Planning Cell

• Market/Product/Segment Level Budgeting Exercise


• Monthly Detailed Rolling Plan considering various inputs of Market Share, Contribution, Geo Mix, Brand & Product Level Strategy


• Dynamic analytics & suggestions required by the incumbent to achieve volume aspirations and he needs to constantly rejig planning considering market dynamics and contribution


• Product Level Tie-up – Desired alignment required with plants


• Analytics support to demand planning cell to enable supplies

Channel Analytics

• Sharp analytics to field team which should enable pre-emptive actions improving/maintaining the quality of sales [Weekly]


• Tier Level Analytics


• New Dealer Analytics


• Dealer Churn Predictive Analysis


• Responsible for Half Yearly successful DAP exercise with field teams


• Review Report on Running/Forecasted Reach & Extraction

Contribution/Geo Mix Optimization

• Monthly Contribution/Geo Mix Analytics for Actuals and Estimates

Review Presentations

• Facilitate Business Reviews by putting up Right & Sharp Analytics on defined frequency and as required by management from time to time

What-If Analysis

• Market to enter, supply & product alignment basis volume aspiration

Sales Promoters & Indenting Agents Performance Monitoring

• Monthly Performance Review


• New Appointments Tracking and Formalities