Salesforce Marketing Cloud Architect

Serve as a trusted advisor to key stakeholders within our Enterprise clients. Ensure scalable, best-practice solutions that meet or exceed customer expectations. Evaluate and translate business and technical requirements into well-architected solutions that effectively leverage Salesforce products. Identify and mitigate solution and business design risks. Build and maintain strong relationships with key stakeholders and team members. Lead overall architecture alignment and coordinate efforts across multiple architects. Collaborate with project and engagement managers to support planning and execution in partnership with the client. Oversee project vision, direction, and the review of key deliverables. Drive early solution evaluations, manage issues proactively, and engage with executive teams, engineering, and product management. Direct and mentor diverse teams in both technical and non-technical aspects, including communication strategies and executive influence. Contribute to internal growth through initiatives, knowledge-sharing, and the development of strategic assets. Support the Pre-Sales team in developing proposals, including target and transition architectures, security and compliance considerations, integration strategies, data migration plans, and implementation roadmaps. Utilisation of relevant modules within Marketing Cloud Builder customer journeys Analytics of campaigns and making recommendations Personalisation using AMPscript Implementing SFMC Configuration beyond declarative methods (beyond point-and-click) Setting up new modules Integrating with other clouds and third-party platforms Skills required: - A good level of hands-on experience with SFMC Experience using Journey Builder with the ability to build more complex journeys for common use cases. Some knowledge of AMPscript Ability to build data extensions Previous experience with integration projects Experience with SFMC Connector Good knowledge of APIs Advanced AMPscript knowledge - Email Specialist certification Proven Experience: 10+ years proven experience in enterprise consulting, including implementing enterprise software solutions in the Commerce space as a lead developer or architect Salesforce certifications: Marketing Architect Salesforce Composable marketing offerings and able to shape end-to-end solutions using the Salesforce marketing platform Products, Product Catalogues & Product Items Pricing & Promotions Orders Baskets, Checkouts & Payment Methods Shipping Methods Shopper Login (SLAS) Experience of Managed Runtime (fka Mobify) strongly beneficial Experience building pixel-perfect/custom front ends with React Experience with headless integration patterns including SCAPI Experience with integration technologies, master data management, and familiarity with other cloud platforms (e.g., AWS) is preferred. Salesforce Commerce Knowledge: Knowledge in Salesforce Order Management and Salesforce B2B/D2C Commerce Salesforce Knowledge: Additional Salesforce certifications (Salesforce Administrator, Experience cloud, Experience implementing Salesforce Clouds, Multi-cloud scenarios - Sales, Service and Marketing) Technical Familiarity: Familiarity with Salesforce's technical architecture: APIs, Standard and Custom Objects, APEX, AI concepts, Customer Data Platforms or Data LakesAdditional Salesforce certifications such as Marketing Cloud Consultant, Integration Architect, AI Associate, or AI Specialist. In-depth knowledge of web services, data modelling, and enterprise application integration, including experience with ESBs, ETL tools, and common integration design patterns with systems like CMS, ERP, HRIS, and data warehouses. Agile Methodology certification, such as Scaled Agile Framework (SAFe), is a plus. Experience with Distributed Marketing, Package Manager, Interaction Studio/Personalization, or Data Cloud. Familiarity with analytics/BI (GA4, Tableau, Power BI) and experimentation frameworks (A/B, holdouts). Prior mentoring or technical leadership experience.