Job Description: Salesforce Marketing Cloud Developer

Key Responsibilities

• Develop, configure, and maintain marketing campaigns using Salesforce Marketing Cloud (SFMC).
  

• Create and manage email templates, landing pages, and personalized customer communications.
  

• Develop dynamic content and personalization using AMPscript and Server-Side JavaScript (SSJS).
  

• Write SQL queries to segment customer data and create targeted audiences.
  

• Configure Automation Studio, Journey Builder, Email Studio, and Contact Builder.
  

• Manage Data Extensions, data imports, data relationships, and segmentation.
  

• Integrate Salesforce Marketing Cloud with Salesforce CRM and external systems using APIs.
  

• Perform campaign testing, troubleshooting, and optimization to ensure successful delivery.
  

• Monitor campaign performance, troubleshoot technical issues, and maintain data quality.
  

• Collaborate with marketing, business, and technical teams to deliver effective marketing solutions.
  

Required Skills

• 3–4 years of hands-on experience in Salesforce Marketing Cloud development.
  

• Strong knowledge of AMPscript, SQL, HTML, and CSS.
  

• Experience with Email Studio, Journey Builder, Automation Studio, and Contact Builder.
  

• Hands-on experience with Data Extensions, data segmentation, and automation activities.
  

• Knowledge of SSJS, REST/SOAP APIs, and Salesforce CRM integrations.
  

• Understanding of email deliverability, personalization, and marketing automation best practices.
  

• Strong analytical, problem-solving, and communication skills.