Search Engine Marketing Specialist

Job Function : Advertising, Strategy/PlanningEmployment Type: Full TimeJob descriptionPosition SummaryWe are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. This opportunity will provide a platform to partner with the world’s leading consumer brands.Key Responsibility AreaExperience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clientsBe up to date with search engine and PPC / biddable industry trends and developmentsMonitor web analytics dashboards, reports and key reporting toolsUnderstanding of at least one bidding platform such as Marin, Kenshoo or DoubleclickSkillsStrong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlinesExcellent writing, math, multi-tasking, organization, and communication skillsSocial media (Facebook) paid media management a plusDesire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tacticsGoogle ad Certified ProfessionalQualificationsEducation:Graduate/Post GraduateConcentration in Marketing, Finance, Digital Media, Accounting, or related field preferred