Search Engine Optimization (SEO) Specialist

Responsibilities

• Implementing and developing SEO strategies that will lead to keyword ranking and web traffic
• Researching the competitors, both on-site and off-site
• Optimizing content regularly on the website
• Developing and implementing link-building strategies & collaborating with multiple teams
• Proposing changes in the website content
• Staying up to date with the latest Google Algorithm changes

Requirements

• Good knowledge of backlink analysis & demonstrate excellent keyword research techniques
• Excellent understanding and experience with website analytics tools like Ahrefs, Moz, Google Analytics, Keyword Planner, Google Trends, etc.
• Good verbal & written communication skills & a keen eye for details
• Should be hands-on with SEO tools & planning methods, should be able to communicate with clients & share ideas, and have the ability to train other team members with SEO tools & strategies
• Great communication skills