SEM Executive

This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 540000 (ie INR 3-5.4 LPA)

Min Experience: 2 years

Location: Faridabad

JobType: full-time

We are looking for a results-driven SEM & Performance Marketing Executive to own, optimise, and scale paid acquisition efforts across multiple digital platforms. This role is ideal for a performance marketer who is deeply analytical, hands-on with campaign execution, and comfortable managing the entire funnel—from awareness to conversion.

You will take end-to-end ownership of paid marketing campaigns, working closely with creative and analytics teams to drive measurable growth. The role offers exposure to high-growth brands, data-backed decision-making, and the opportunity to directly influence revenue outcomes through smart experimentation and optimisation.

Key Responsibilities

• Plan, execute, and optimise multi-platform performance marketing campaigns across paid channels
• Own full-funnel performance strategy covering awareness, consideration, retargeting, and conversion
• Manage campaign budgets, ROAS, CAC, and other core performance KPIs
• Build and optimise retargeting funnels, custom audiences, and lookalike strategies
• Run continuous A/B tests across creatives, audiences, bidding strategies, and landing pages
• Monitor campaign performance daily and implement timely optimisation actions
• Create weekly and monthly performance dashboards with actionable insights

Google Ads Management

• Set up and optimise Search, Display, Shopping, and YouTube campaigns
• Conduct keyword research, competitor analysis, and audience targeting
• Improve Quality Scores, reduce CPA, and drive high-intent traffic

Meta Ads (Facebook & Instagram)

• Build and manage conversion-focused campaigns
• Develop retargeting layers and scalable lookalike audiences
• Optimise placements, creatives, and messaging for higher conversions

Campaign Tracking & Execution

• Handle end-to-end campaign setup, tracking, optimisation, and reporting
• Implement and maintain conversion tracking using GTM, pixels, and UTM parameters
• Ensure campaign hygiene and adherence to platform policies
• Collaborate with creative teams to deliver performance-led creatives

SEO Support

• Conduct keyword research to support content and organic growth efforts
• Provide on-page optimisation recommendations
• Assist with link-building initiatives and organic performance tracking

What Makes You a Great Fit

• 2–3 years of hands-on experience in SEM and performance marketing
• Strong working knowledge of Google Ads, Meta Ads Manager, Google Analytics, and GTM
• Ability to analyse performance data and translate insights into optimisation actions
• Solid understanding of conversion rate optimisation and basic landing page UX principles
• Working knowledge of SEO fundamentals and organic performance tracking
• Detail-oriented, performance-driven mindset with strong ownership

Nice to Have:

• Experience with LinkedIn Ads or Pinterest Ads
• Google Ads or Meta Blueprint certifications
• Exposure to CRM tools and marketing automation workflows