Senior Account Executive - Public Relations

MyCommsGlobal (MCG) a unit of Wizikey Group, is a rising star in the world of PR and Communications consultancy. Established just last year in 2023, MCG has quickly become a go-to leader in serving dynamic sectors like Fintech, startups, venture capital, B2B SaaS, and technology. Our innovative approach seamlessly blends advanced technology with traditional PR methods, utilizing data and AI to transform how brands interact with the media. Transparency is at the core of what we do. We offer real-time insights into pitch progress and journalist connections, giving our clients the tools they need to make informed decisions. From the bustling streets of New York to the vibrant markets of Mumbai, MCG helps brands build global reputations. With a presence in key locations like the UK, USA, UAE, Singapore, Australia, and India, we ensure that every message is finely tuned to resonate with local audiences. Our commitment to clear, effective communication, backed by data-driven strategies, empowers brands to confidently navigate international markets and achieve success.

Job Description

As a Senior Account Executive in Public Relations, you will play a crucial role in developing and executing strategic PR campaigns for our clients. You will manage client relationships, drive media outreach, and contribute to the growth of the PR department. This position requires a proactive, detail-oriented individual with excellent communication skills and a passion for public relations.

Key Responsibilities:

1. Client Management:

   • Serve as the primary point of contact for assigned clients.
   • Develop and maintain strong client relationships, ensuring satisfaction and retention.
   • Understand client goals and objectives, and align PR strategies to meet them.
   • Prepare and present PR plans, reports, and metrics to clients.

2. Strategic Planning and Execution:

   • Develop and implement comprehensive PR strategies and campaigns.
   • Conduct market research and competitor analysis to inform PR strategies.
   • Coordinate with internal teams (creative, digital, marketing) to ensure cohesive campaign execution.
   • Manage PR budgets and timelines effectively.

3. Media Relations:

   • Cultivate and maintain relationships with key media contacts and influencers.
   • Pitch story ideas and secure media coverage across various platforms (print, broadcast, online).
   • Write and distribute press releases, media alerts, and other PR materials.
   • Monitor media coverage and report on campaign success.

4. Content Creation:

   • Develop compelling content, including press releases, feature articles, blog posts, and social media updates.
   • Ensure all content aligns with client messaging and brand guidelines.
   • Collaborate with the creative team to produce multimedia content.

5. Crisis Management:

   • Assist in managing communication during crisis situations.
   • Develop crisis communication plans and media statements.
   • Provide timely and accurate information to the media and public.

6. Mentorship and Leadership:

   • Mentor junior staff members and interns, providing guidance and support.
   • Foster a collaborative and positive team environment.
   • Contribute to the development of team processes and best practices.

Qualifications

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
• 2+ years of experience in public relations, preferably within an agency setting.
• Proven track record of managing successful PR campaigns and securing media coverage.
• Strong media relations skills and a network of media contacts.
• Exceptional written and verbal communication skills.
• Ability to think strategically and creatively.
• Strong organizational skills and attention to detail.
• Ability to work under pressure and meet tight deadlines.

Additional Information

"Wizikey encourages and celebrates entrepreneurial culture. When you set out to create a new industry, you need to build a team of immensely talented folks from Technology and Communications and give them the freedom to experiment, learn and keep building. And with every addition of talent, this gets new fuel and the magic happens. And that is why we call ourselves Wizards"