Function: Sales

Location:  Chennai

Reporting To: Regional Sales Manager, TN

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthen & Accelerate core business and Unlock Synergies. The role involves Strengthening our sales and distribution network, building our brand on ground, engaging channel partners, drive market execution, gain market share. It is in-line with our objective to build a multi category FMCG company.

This job is at N-5 level (N corresponds to CEO’s level)

Top dimensions :

Geography: India

Direct reports: 5

Matrix Reports : NA

Type of Role : People Manager

Primary Stakeholders (Optional) : Cluster Head, Regional Sales Manager, Brand Teams, Logistics, Territory Sales Executives

What are the Key Deliverables in this role ?

Financial Outcomes

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.


• Lead business planning & forecasting for the assigned territory.


• Anchor achievement of volume & value targets by Month, QTR & Year.


• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.


• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Customer Service

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.


• Lead business planning & forecasting for the assigned territory.


• Anchor achievement of volume & value targets by Month, QTR & Year.


• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.


• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Internal Processes

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.


• Lead business planning & forecasting for the assigned territory.


• Anchor achievement of volume & value targets by Month, QTR & Year.


• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.


• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Innovation and Learning

• Effectively engage & motivate field force (TSE’s, TSO’s, PDSR’s & DSR’s) with an objective to achieve ambitious business plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize right behaviors.

What are the Critical success factors for the Role ?

• MBA/ Similar degree


• 8-12 years of relevant work experience


• Have demonstrated ability to deliver commercial value with strong Sales, Distribution, Trade Marketing & Channel Development skills


• Team management experience

What are the Desirable success factors for the Role ?

• Experience of working in an organization with mature processes around Sales Automation and Analytics

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct