Senior Associate 3rd Party Alliances (BFSI & Campaign Promotions)

About CashKaro

 CashKaro is India’s #1 cashback platform, trusted by over 25 million users! We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we’re on a rocket ship journey—already surpassing ₹300 crore in revenue and racing towards ₹500 crore.

EarnKaro, our influencer referral platform, is trusted by over 500,000 influencers and sends more traffic to leading online retailers than any other platform. Whether it’s micro-influencers or top-tier creators, they choose EarnKaro to monetize their networks.

 BankKaro, our latest venture, is rapidly becoming India’s go-to FinTech aggregator, similar to Paisabazaar.

Join our dynamic team and help shape the future of online shopping, influencer marketing, and financial technology in India!

What You’ll Own (Job Responsibilities)

• Partnership Development:

 Identify, evaluate, and onboard third-party affiliates, content partners, and advertising networks who can drive traffic and conversions for campaigns.

• Campaign Promotions:

 Lead promotion strategy and execution across key BFSI verticals (credit cards, loans, investment products) as well as non-banking campaigns including ecommerce and D2C brands.

• Relationship Management:

 Own partner relationships end-to-end — from onboarding to campaign support — serving as the go-to liaison for performance updates, issue resolution, and collaboration opportunities.

• Performance Monitoring:

 Regularly review KPIs like clicks, conversions, and quality metrics to ensure campaigns meet or exceed performance goals. Optimize performance through actionable insights.

• Internal Coordination:

 Work cross-functionally with Brand, Content, Tech, and Operations teams to ensure smooth campaign implementation and partner enablement.

• Market Intelligence:

 Stay ahead of trends in BFSI, affiliate ecosystems, and the broader performance marketing landscape to identify new opportunities and strategies.

• Reporting & Documentation:

 Maintain detailed MIS reports, partner trackers, and campaign performance sheets for internal and external reporting and billing accuracy.

Must-Have Skills

• Affiliate & Campaign Management Expertise:
• At least 3 years of experience in affiliate marketing, digital partnerships, or campaign promotions.
• Prior exposure to BFSI products such as credit cards and loans is highly preferred.
• Sound understanding of affiliate platforms and tracking tools (e.g., Commission Junction, Impact, or similar).
• Strong Partner Ecosystem Understanding:
• Experience working with a variety of affiliates — from content creators to coupon sites and ad networks.
• Ability to evaluate and nurture long-term partner relationships based on performance and growth potential.
• Data-Led Approach:
• Excellent command over Excel and performance reporting.
• Comfortable making decisions based on data and campaign analytics.
• Communication & Collaboration:
• Strong interpersonal and communication skills, with the ability to work with internal and external stakeholders seamlessly.
• Proven ability to independently manage accounts and prioritize projects in a fast-paced environment.

Ideal Background

• Bachelor’s degree in business, Marketing, or a related field. MBA is a plus.
• Experience working in affiliate marketing agencies, publisher networks, BFSI aggregators, or fintech firms preferred.
• Familiarity with both BFSI and D2C/ecommerce categories gives you an edge.