Senior Associate- Paid Marketing

  About Company

CashKaro and EarnKaro are two of India’s fastest-growing B2C products. Our mission is to re-invent how businesses acquire customers & sales. We are already a key marketing partner to Amazon, Flipkart, Ajio, Myntra & 100s of top eCommerce companies.
We are backed by marquee investors like Kalaari, Ratan Tata, and Korea Investment Partners (last raised $10mm). With a Rs 200-250 cr revenue run rate, we are on track to be India’s next unicorn.
 Role Specifics - Day in the Life
This is what the candidate will do daily. Candidates should read this

1.    Responsible for running Acquisition Campaigns on performance channels like Google, Facebook, etc:
The core ownerships areas will be:
a.    Strategy: Work with team to determine is clear strategy for Paid Acquisition
b.    Creative + Messaging: Work with creative team to design the messaging, content and creative angle for the ads
c.    Perfect Funnel: Work with teams to determine the whole funnel - Ads, Ads message, creative and landing pages
d.    Execution: Setup the Ads
e.    Monitoring on campaign impact: Daily monitoring and optimizing of the campaigns - win an inch everyday attitude. Tweak creatives, tweak spends, budgets, bids etc etc
f.    Date obsession: Review the data daily to ensure we are meeting ROI goals.
g.    Scale: Build for scale - be able to take the strategy and scale it
2.    Own remarketing strategy via Google + Facebook + Other channels:
a.    The core ownerships areas will be:
i.    Strategy: Co-own the strategy for remarketing. Which segments to targets, budgets etc
ii.    Creative + Messaging: Work with creative team to design the messaging, content and creative angle for the remarketing ads
iii.    Perfect Funnel: Work with teams to determine the whole remarketing funnel - Ads, Ads message, creative and landing pages
iv.    Execution: Setup the Ads
v.    Monitoring on campaign impact: Daily monitoring and optimizing of the campaigns - win an inch everyday attitude
vi.    Date obsession: Review the data daily to ensure remarketing strategy is yielding the objectives

3.    Explore other Growth initiatives
There can be many other growth opportunities to explore. Being able to find new opportunities will be very important in this role

 Must have skills
These are the main skills the candidates should have. HR teams to share candidate selection

1.    Should be able to demonstrate real experience in running profitable and ROI driven Acquisition campaigns on Google and Facebook
The candidate should be able to talk in detail
- Strategy for campaign
- Creative process
- How was ROI measured
- Data they were looking at
- Scale of the campaign
2. Strong in thinking about marketing and acquisition strategy:
The candidate should be able to talk about the marketing plan, positioning of the brand, the message to users
 QUESTIONS TO ASK / HOW TO ASSESS
•    Who approves the Content and Creatives - we are looking for people who take ownership. They might not write the final content but should be able to write simple Ad copies
•    Who is your target customer (should have a sensible answer)
3. Should be able own the remarketing process
The candidate should be able to talk about what they are doing for remarketing

4. Data Obsessive
The right candidate needs to be data obsessive
QUESTIONS TO ASK / HOW TO ASSESS
•    Explain how they are looking at data
•    Ask them to show a sample of reports they look at daily?
•    Should have a basic understanding of Branch / Appsflyer or any other MMP tool

5. Should align with our Core Cultural Aspects like
•    Hustle
•    Ownership
•    Hunger to learn and self improve
•    Show respect
 Things that will really make the candidate stand out


 Why Join Us - Our USPs and selling points

Start-up Environment - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness.
Compensation & Benefits – Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory.
An Environment for Innovation - We create a culture for innovation by giving an employee the prowess to create, make and innovate.
We've got you covered - From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we've got your back!
Cool Perks – Come and get to join us for in-house events, team outings, dinner catchups, and much more.